Wisconsin Foundation and Alumni Association · 8 hours ago
Director of Digital Experience & Capabilities
Madison, WI
Full-time
Hybrid
Director/Executive
10+ years expThe Wisconsin Foundation and Alumni Association (WFAA) is a mission-driven organization seeking a Director of Digital Experience & Capabilities. This role involves executing WFAA’s digital strategy by implementing and optimizing solutions that enhance organizational priorities and deliver seamless online experiences.
EducationHigher Education
Hiring Manager
Denise Jelinek, PHR
Responsibilities
Lead or collaborate in the design and implementation of key initiatives identified in WFAA’s digital roadmap, ensuring timely and effective delivery of solutions to advance strategic business goals and deliver seamless digital experiences
Translate marketing and engagement strategies into scalable technical architectures using Salesforce systems and adjacent platforms/channels (e.g. email, SMS, websites, print-on-demand)
Collaborate with colleagues in digital, marketing, CRM admin, and other IT or business teams to understand objectives, design, and implement end-to-end technology solutions that span Salesforce Marketing Cloud, Experience Cloud, CRM, and adjacent systems – resulting in improved business outcomes and end-user experience improvements
In conjunction with CRM admins and fellow Digital team members, strategize, design, and help implement seamless solution integrations with CRM and transactional systems – such as web forms, online giving, and membership applications
Strategize, design, and help implement automated workflows and data integration solutions for multi-channel marketing efforts (e.g. email, advertising, SMS, direct mail), personalized experiences, and business efficiency
Work closely with digital product managers to identify and implement cross-platform enhancements and new features that improve the constituent experiences
Perform system testing, quality assurance, and debugging to ensure the reliability and functionality of digital-centric systems and marketing solutions
Document configuration processes, guidelines, and best practices for holistic knowledge sharing
Troubleshoot and resolve technical issues, ensuring reliability and scalability
Serve as a strategic thought partner with the Vice President – Digital Experience & Innovation to translate complex business needs into scalable, user-centric, digital solutions; and support roadmap execution in an agile, integrated, and outcome-driven mode
Collaborate with digital, marketing, technology, and business teams to translate strategic priorities into actionable technical solutions
Serve as a trusted advisor on platform capabilities and industry best practices to achieve organizational objectives through technical solutions
Identify opportunities for platform optimization and expansion – driving quick success and long-term value
Serve as a subject matter expert for digital platforms, guiding stakeholders on user experience and technology alignment
Stay current with trends, features, and updates in the Salesforce ecosystem to propose innovative solutions and maintain a competitive edge
Monitor, recommend, and implement emerging technologies – including opportunities with AI and automation – to drive innovation and future-readiness
Support compliance with accessibility standards, security protocols, and data governance policies in digital solutions
Encourage the use of analytics and reporting to measure success and inform continuous improvement
Work with leadership to determine staffing needs, design jobs, write/update job descriptions and allocate team members and assign/delegate duties accordingly
Recruit, interview and select highly talented and qualified team members for open positions
Orient, train, mentor, coach, and develop team members, encouraging an appropriate level of independence supporting professional growth
Manage, establish, delegate, communicate, monitor and reinforce team assignments, accountabilities, performance expectations and goals
Effectively manage change initiatives affecting team member organization and responsibilities
Provide ongoing feedback and recognition as well as periodic formal performance appraisals
Manage and collaborate with team members on their work, providing guidance, problem solving, insight, etc., to support their success
Communicate, support and apply WFAA policies and procedures in collaboration with Human Resources and other management team members
Review and approve expense reports reinforcing the WFAA travel and expense policies
Qualification
Required
10+ years of progressive experience in digital-centric roles with proven experience successfully managing teams (project or direct reports)
Proven success in designing and executing enterprise-wide digital solutions
Experience with Salesforce platforms (including Marketing Cloud, Experience Cloud, and CRM), web platforms such as WordPress, and enabling improved end-user experiences and business efficiency through the integration of these systems
Demonstrated experience implementing and helping organizations adopt AI capabilities native in Salesforce and adjacent systems
Proven ability to design and implement practical and right-sized solutions – achieving technical and business objectives on time and on budget
Exceptional strategic thinking, executive presence, stakeholder engagement, and adaptability in a dynamic technology environment
Demonstrated ability to lead cross-functional teams, influence without direct authority, and thrive in an environment with multiple concurrent projects/workstreams
Demonstrated ability to influence, negotiate, and build relationships across an organization
Experience leveraging external partnerships to accelerate the value of internal strategies, programs, systems and solutions – including managing vendor/consultant relationships
2+ years of experience in a team lead or supervisory role
Preferred
Bachelor's degree in digital marketing, information technology, communications, or a related field
A dedication to continuous learning, skill advancement, and ongoing professional development (e.g., conferences, workshops, industry groups)
Salesforce certified: Marketing Cloud Engagement (Consultant or similar), AI (Agentforce Specialist preferred), and/or Experience Cloud Consultant
Demonstrated knowledge of user experience design, accessibility standards (WCAG), and usability principles
Experience working in the higher education or advancement industry
Benefits
Generous 10% 401k contribution after just one year of service
Company
Wisconsin Foundation and Alumni Association
WAA offers competitive salaries and benefits in an environment that is inspiring, creative, and respectful.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Mike Knetter
Chief Executive Officer
Paula Bonner
President and CEO
Recent News
2025-06-19
Company data provided by crunchbase