Little Sprouts, LLC · 7 hours ago
Content & Communications Manager
Lawrence, MA
Full-time
Hybrid
Mid, Senior Level
$70K/yr - $80K/yr
4+ years expLittle Sprouts, LLC is part of the Babilou Family network, focusing on early childhood education. The Content & Communications Manager will be responsible for driving brand storytelling across digital and internal channels, developing content strategies, and managing communication with parents to enhance trust and engagement.
Education
Responsibilities
Bring our three school brands to life through consistent messaging and tone across all parent-facing channels
Showcase our educational value from infancy through pre-K and establish our schools as a top choice for families
This role will communicate with parents in a way that builds trust and enhances the full parent journey
Develop and manage a cross-channel content strategy aligned to enrollment goals
Create and maintain a content calendar spanning social media, email, website, and key campaigns
Ensure consistent messaging and tone across all parent-facing channels
Own social media content end-to-end: planning, writing, scheduling, and posting
Monitor and moderate comments and messages, escalating as needed
Partner with design and agency teams on creative assets
Track engagement and help optimize content over time
Own B2C nurture journeys for prospective and enrolled families
Write and optimize email campaigns, automated nurture series, and CRM communications
Collaborate with marketing operations to improve performance and conversion
Manage website content updates and new page creation
Write and edit parent-facing copy that is reassuring, approachable, and enrollment focused
Ensure content remains accurate and on brand across locations and programs
Collaborate with external design agencies to produce brochures, flyers, ads, and digital assets
Write creative briefs and provide thoughtful feedback
Translate strategy into clear, compelling, parent-friendly messaging
Other job-related duties or tasks as assigned
Qualification
Required
4–7 years of experience in content marketing, communications, or lifecycle marketing
Strong B2C writing experience (parent-, family-, or education-focused a plus)
Experience owning content calendars and managing content across multiple channels
Hands-on experience with social media management and moderation
Comfortable working in a lean, fast-moving team
Organized, proactive, and comfortable taking initiative
Writing Samples: Please include 1–2 writing samples that demonstrate B2C communication, ideally for parents or families (email, web, or social)
Lift or move items up to 20 lbs
Work in environments where children, families, and staff are present
Travel locally up to 25% of the time
Preferred
Experience working with creative or design agencies is a plus
Company
Little Sprouts, LLC
Little Sprouts is an education management company specializing in education and child care solutions.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2018-11-06Acquired
Leadership Team
David Post
Chief Executive Officer
Thomas Moriarty
Chief Financial Officer
Recent News
Company data provided by crunchbase