Henderson Scott US · 8 hours ago
Sr. Data Analytics Manager
Henderson Scott US is a premier sports, media, and entertainment organization headquartered in New York City seeking a Senior Manager, Data Analytics to lead a high-impact analytics function. This leadership role involves setting analytics direction, mentoring analysts, and collaborating with executive stakeholders to drive audience growth and monetization strategies.
Responsibilities
Lead and develop a team of analysts, establishing best practices around reporting, modeling, and insight delivery
Serve as the strategic analytics partner to Product, Content, Marketing, Ad Sales, and Distribution leadership
Design KPI frameworks across streaming, digital, social, ticketing, and sponsorship performance
Own executive dashboards and recurring business reviews for senior leadership
Translate complex audience and revenue datasets into clear strategic recommendations
Partner with Data Engineering to improve data pipelines, governance, and reporting scalability
Guide experimentation strategy, including A/B testing design, lift measurement, and attribution modeling
Identify growth opportunities across fan acquisition, retention, engagement, and monetization
Ensure data integrity and alignment across internal reporting functions
Qualification
Required
7-10+ years of analytics experience within sports, media, streaming, entertainment, or digital-first organizations
2-4+ years of people management or demonstrated experience leading cross-functional analytics initiatives
Advanced SQL proficiency and strong experience with BI tools (Tableau, Looker, Power BI, etc.)
Experience building KPI frameworks tied to subscription growth, ad revenue, content performance, or sponsorship measurement
Strong business acumen and ability to influence executive decision-making
Experience working closely with Product and Commercial stakeholders
Bachelor's degree in Analytics, Statistics, Business, Economics, or related field
Preferred
Experience in direct-to-consumer (DTC) or ad-supported streaming environments
Exposure to forecasting, revenue modeling, or audience growth modeling
Python or R for advanced analytics
Experience in high-growth or rapidly evolving digital media environments
Benefits
Competitive compensation
Strong upward mobility
Company
Henderson Scott US
Henderson Scott is a leading professional recruitment partner offering expertise across Accounting & Finance, Legal, Real Estate & Construction, and Technology & Data.
Funding
Current Stage
Growth StageCompany data provided by crunchbase