SalaryGuide · 5 hours ago
Marketing Analytics Specialist
United States
Full-time
Remote
Mid, Senior Level
$75K/yr - $90K/yr
3+ years expSalaryGuide is a marketing-focused career platform seeking a Marketing Analytics Specialist. The role involves owning monthly and quarterly marketing performance reporting, analyzing campaign performance, and ensuring data quality across various marketing platforms.
Marketing & Advertising
Hiring Manager
Dmitrii Anikin
Responsibilities
Own monthly and quarterly marketing performance reporting for leadership and regional teams (clear “what / so-what / now-what” narratives)
Deliver consistent KPI reporting across global regions and key segments (e.g., Enterprise vs Practitioner), with transparent definitions and known limitations
Analyze and report on campaign, channel, and funnel performance, including conversion trends and ROI signals
Identify gaps/inconsistencies in attribution and tracking, and recommend practical improvements that can be implemented in the current ecosystem
Partner with campaign managers and Marketing Ops to define tracking requirements for campaigns/events/assets and ensure UTM/taxonomy discipline
Monitor and troubleshoot data quality issues across HubSpot and GA4, including missing UTMs, event gaps, inconsistent definitions, and reporting discrepancies
Maintain and validate key GA4/GTM events and conversions (in partnership with Marketing Ops / ICT where needed)
Escalate and collaborate on CRM/ops issues impacting reporting trust (e.g., HubSpot ↔ Salesforce sync concerns) with Sales Ops and ICT
Qualification
Required
Bachelor's degree in Marketing, Business, Data Science, or related field (or equivalent experience)
3–5+ years of direct marketing analytics experience
Experience building executive-level dashboards (Power BI preferred, but not exclusively required)
Working knowledge of SQL for data validation and joins
Experience working with marketing data across multiple systems (HubSpot, Salesforce, GA4, paid channels)
HubSpot reporting & dashboards – segmentation, campaigns, data hub, lead scoring, attribution views
Power BI – dashboard building, DAX, and data models
SQL – querying/joining data from multiple systems
Benefits
Comprehensive wellness benefits
Generous flexible paid time off
Holidays and volunteer time
Medical
Dental
Vision
Long-term and short-term disability programs
Life insurance
Pet insurance
401(k) with company matching
Access to LinkedIn Learning
Company
SalaryGuide
SalaryGuide.com is the industry's first dedicated career platform for marketing professionals.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase