Momentum Worldwide · 8 hours ago
Director, Analytics
New York, New York, United States
Full-time
Hybrid
Lead/Staff, Director/Executive
$165K/yr - $185K/yr
5+ years expMomentum Worldwide is an agency focused on creating unforgettable brand experiences through insights and analytics. The Director, Analytics will lead the analytics team in developing measurement tools, implementing models for insights, and managing client relationships to enhance brand success.
ConsultingBig DataAdvertisingMarketingAnalyticsBrand Marketing
Responsibilities
Lead the development of a comprehensive data integration and ingestion strategy to deliver best in class infrastructure for supporting analytics projects and dashboards
Own regular reporting outputs across multiple clients, whilst looking for opportunities to expand the analytics & data science team tools and scope
Drives discussions with other teams as they relate to analytics & data science opportunities, including technology discussions (regarding needs, technical approach onboarding/implementation plans and ongoing operational support plans and timelines)
Guide cross-organizational team planning sessions on innovating with new data sources, models, and translating technical requirements to business impact
Develop expert knowledge of the business rules and strategies in place for each client to ensure the highest level of data integrity through our data aggregation process
Management and development of direct reports
Serve as an Analytics and Data Strategy subject matter expert – for both the internal organization and external clients
Project manage all day-to-day analytics related deliverables; including overseeing the collection and analysis of data from various sources
Cross-functional collaboration – working with Business Leadership, Project Managers, Creatives, Producers, Clients and fostering a culture of data-driven decision making across the organization
Derive and present actionable insights from campaign/experience performance reports that are meaningful and tie back to client goals
Create and manage the necessary documentation to track changes in methodology, structure or business rules
Coordinate with third-party research partners to provide best-in-class research and integrate all data sources within the automated solution
Keep abreast of new technologies, vendor capabilities, and client opportunities
Supporting Momentum’s values
All other duties as assigned
Qualification
Required
Bachelor's degree ideally in a related field (e.g. Economics, Statistics, Mathematics, Marketing Analytics)
5-8 years of proven experience in analytics and measurement
Experience in leading client-facing discussions and managing client relationships
Demonstrated leadership experience in managing and developing high-performing Analysts and/or Data Scientists
Strong Proficiency within Microsoft Excel, Google Slides/Sheets, SQL, R/Python
Strong Proficiency with Data Visualization, Data Driven Storytelling and presentation
Experience developing Analytics/BI/Data Products (Dashboards, BI Tools, Data warehouses)
Familiarity with Media/Marketing Analytics, Media Mix Modeling/Media Math, Multi Touch Attribution Modeling, Marketing ROI
Strategic mindset with the ability to align data and analytics efforts with business goals
Highly motivated and capable of both working independently and with a team
Resilient, positive, and enjoys a challenge
Independent, proactive and forward-thinking, always looking for opportunities to improve work and self
Able to manage multiple projects and priorities simultaneously
Thrives working in a fast-paced environment
Strong communication, project management, organizational and critical thinking
Work experience in agency or with marketing analytics
Extremely sharp, detail oriented and organized
Passionate about creating analytics products from the ground up and willing to actively engage in hands-on work
Preferred
Familiarity with data structure and process design (e.g. database architecture, data modeling, API's)
Company
Momentum Worldwide
Momentum Worldwide is a marketing agency that offers design and technology services. It is a sub-organization of Interpublic Group.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Donnalyn Smith
Global CEO
Melissa Hamilton
SVP, Integrated Production & Creative Tech, North America
Recent News
Sports Business Journal
2025-05-01
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