Beauty Industry Group · 21 hours ago
Organic Search Manager (SEO + AI Optimization)
Culver City,CA,US
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $105K/yr
4+ years expBeauty Industry Group is seeking an Organic Search Manager to own our organic growth strategies through traditional search engines and the evolving landscape of AI. This role will drive the day to day of our SEO practice enabling the evolution to AI driven search and discovery.
RetailConsumer Goods
Responsibilities
SEO, AI and Generative Search Optimization
Strategize and execute on-site, content and technical SEO in alignment to category and brand positioning
Conduct keyword research, search intent, analysis and ongoing optimization and maintenance
Monitor and track rankings, traffic and conversion to take insights for opportunity into actions
Collaborate and partner with content/marketings teams to optimize content for AI powered search and apply best practice for AI favorability through structured data, signals and authority
Stay current on the evolving AI landscape, continuously testing new SEO approaches, and translate SEO/AI insights into clear recommendations and briefs that enable cross-department learning and adoption
Educate partners on best practices and keep informed of SEO and AI evolving landscape
Understanding of how GEO, AEO, and AIO builds authority without compromising the integrity of traditional SEO frameworks and best practices
Technical SEO
Partner with engineering and product teams to ensure crawlability, indexing, CWV (Core Web Vitals) and site performance
Support SEO needs of best practices for site updates, feature releases, campaigns and migrations
Maintain and ensure appropriate internal linking and schema markup
Reporting and Insights
Collaborate with eComm Demand and Growth team on how Organic Search channels forecast goals and performance from strategy to execution
Track, analyze, and report on Organic Search performance and key SEO KPIs, building and presenting clear reports that demonstrate SEO impact and measurable business results
Ability to leverage data to inform optimization, prioritization and turn insights into actionable deliverables
Qualification
Required
4-6 years of hands on SEO experience (agency or in-house)
Strong understanding and aptitude for Technical SEO
Prior experience optimizing for B2B or D2C eCommerce, required in beauty or fashion
Experience optimizing content through partnership cross functionally with consideration to different search engines
Excellent knowledge and experience with Google Search Console, GA4, SEO and LLM Supported tools
Confident in working across multiple departments and managing multiple projects
Flexible and adaptable with the ability to work across time zones as needed
Strong interpersonal skills, active listening, and the ability to influence cross-functional teams
Prior experience optimizing for B2B or D2C eCommerce, preferably in beauty or fashion
Familiar and exposed to AI driven search and optimization
Benefits
401(k) with company match - $ for $ up to 4% - immediately vested
Vacation/Holiday Leave
Great Medical/Dental/Vision Insurance
Life and AD&D Insurance
Opportunities for growth and advancement
And so much more!
Company
Beauty Industry Group
BIG, established in 2004 and headquartered in Salt Lake City, UT continues as an industry leader for professional hair extensions.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2021-08-11Acquired
Leadership Team
R
Robert Schaeffler
Chief Executive Officer, President & Board Member
Philippe Reale
Chief Operating Officer
Recent News
Company data provided by crunchbase