Flywheel · 1 day ago
Senior Manager, Content Strategy
Baltimore, MD
Full-time
Hybrid
Senior Level
5+ years expFlywheel is a company that provides digital commerce solutions to enhance growth for leading brands in major marketplaces. The Sr Manager of Content Strategy will lead the development and execution of content and UX strategies, ensuring optimization for digital shelf performance and user experience while driving innovation aligned with AI and evolving digital shopping behaviors.
Enterprise SoftwareE-CommerceSoftwareAdvertisingInformation TechnologyInformation ServicesManagement Information Systems
Responsibilities
Lead the strategy, planning, and execution of content across PDPs, brand shops, and display assets for priority retailers
Champion a content-first approach and apply UX/UI principles to deliver seamless, user-centered experiences
Shape product experiences using information architecture, content hierarchy, and usability/accessibility best practices
Develop and evolve content standards, messaging frameworks, and guidelines tailored to retailer platforms and devices, with a mobile-first mindset
Leverage category and brand insights, retailer search data, and consumer behavior trends to inform content and UX recommendations
Conduct retailer site audits and competitive benchmarking to identify content gaps and innovation opportunities
Leverage Flywheel Commerce Cloud analytics and SEO insights to monitor content performance, digital shelf metrics, and search rankings; use findings to drive continuous improvement. This is in partnership with the Analytics and Data team
Stay ahead of digital trends and generative AI search capabilities; ensure content strategies support AI-powered product discovery and answer emerging shopper queries
Collaborate with digital product and technology teams to future-proof content for seamless integration with AI search, voice assistants, and new retail technologies
Plan and execute A/B and multivariate tests to optimize PDP content, imagery, and layout for conversion and engagement
Build test-and-learn roadmaps, partnering with creative, SEO, and analytics to develop hypotheses, measure results, and scale winning solutions
Build and maintain strong relationships with creative, retail, media, data and analytics, and external agency/vendor partners to ensure content provides a holistic solution to the business
Guide and mentor account specialists, copywriters, and designers, fostering a high-performance, collaborative team culture that embraces and executes best-in-class content
Develop and maintain digital playbooks, content strategy and wireframe recommendations, and process documentation for content strategy, ensuring alignment with retailer requirements and evolving industry standards
Educate and provide POVs to internal and external partners on digital shelf, retail UX, and AI search best practices
Manage multiple, concurrent large-scale projects, prioritizing initiatives based on business impact and resource availability
Communicate content strategies, roadmaps, and test results to stakeholders at all levels, translating complex concepts into actionable recommendations
Cross-functional team member will participate in the Account team briefing, collaborate with creative team on recommendations, review creative outputs, and inform measurement plans or program recaps – collaborate with all team members across content, retail, media, and data/analytics
Qualification
Required
5+ years' experience in content strategy, digital UX, or eCommerce, with a focus on retailer or digital shelf environments
Deep knowledge of retailer platforms (Amazon, Walmart, Target, etc.), digital shelf requirements, and eCommerce content trends
Demonstrated ability to apply category, brand, and search insights to drive content and UX strategies
Experience with content management systems (CMS), PIM tools (e.g., Salsify), and analytics platforms (GA4, Data Studio, etc.)
Strong understanding of AI, generative search, and emerging digital retail technologies
Excellent communication, collaboration, and leadership skills; proven ability to influence cross-functional teams
Benefits
Flexible vacation time
Great learning and development opportunities
Benefits that help you live your best life
Parental leave and benefits
Volunteering opportunities
Company
Flywheel
Flywheel’s unified best-in-class services combine tailored expertise with cutting-edge software solutions to achieve a singular goal: To pioneer the future of commerce and inspire a new standard of partnership.
1001-5000 employees
H1B Sponsorship
Flywheel has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (3)
2023 (2)
2022 (2)
2021 (1)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
unknown2023-10-30Acquired
Leadership Team
Patrick Miller
Co Founder
Recent News
2026-01-05
Retail Dive
2025-08-21
Company data provided by crunchbase