Kforce Inc · 1 day ago
Senior E-commerce Performance Analyst
Phoenix, AZ
Contract
Hybrid
Senior Level
$60/hr - $70/hr
5+ years expKforce Inc is seeking a Senior-level E-commerce Performance Analyst to provide an objective, end-to-end diagnostic review of the website, data, integrations, and user journey. This role focuses on identifying bottlenecks, risks, and delivering clear recommendations to leadership rather than hands-on coding fixes.
FinanceConsultingHuman ResourcesEmploymentFinancial ServicesStaffing Agency
Responsibilities
Conduct a comprehensive review of the newly launched e-commerce website, including architecture, workflows, integrations, and user experience
Diagnose issues contributing to declined order volume, hung transactions, and conversion drop-off
Evaluate site complexity related to target customers, GIS mapping, and regulatory logic
Identify unintended bottlenecks across the customer journey, checkout flow, and order processing lifecycle
Analyze website performance using Google Analytics 4 (GA4) and Google Tag Manager (GTM)
Review traffic sources, user behavior, funnel performance, conversion paths, and transaction data
Identify tracking gaps, misconfigurations, or data integrity issues that may obscure root causes
Translate analytical findings into clear business insights and actionable recommendations
Evaluate integrations across the e-commerce ecosystem, including APIs and third-party systems
Assess interactions with: ERP; Integration middleware; Hosting infrastructure
Identify failure points, latency issues, or process breakdowns across systems
Provide a high-level, objective assessment of what is working, what is not, and where the biggest risks lie
Deliver prioritized recommendations, including: Immediate stabilization actions; Short-term improvements; Longer-term structural or architectural considerations
Clearly distinguish between diagnosis vs. execution, enabling the organization to outsource fixes as needed
Qualification
Required
5-10 years of experience analyzing and optimizing complex e-commerce websites
Hands-on experience with: Google Analytics 4 (GA4); Google Tag Manager (GTM)
Strong background in web analytics and performance diagnostics
Deep understanding of: E-commerce funnels and transaction flows; APIs and system integrations; Data tracking and measurement strategy
Strong consulting mindset: objective, structured, and business-focused
Proven ability to step into ambiguous environments and quickly identify root causes
Preferred
Experience with Kentico, Ze Node, or similar enterprise CMS/hosting platforms
Experience with integration platforms such as Olma
Prior experience working as an advisor, consultant, or interim specialist
Familiarity with NetSuite (ERP)
Exposure to highly regulated, jurisdiction-specific, or rules-driven e-commerce environments
Benefits
Medical/dental/vision insurance
HSA
FSA
401(k)
Life, disability & ADD insurance
Company
Kforce Inc
Kforce is a solutions firm specializing in technology, finance and accounting, and professional staffing services.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2024-05-20IPO
2014-06-08Acquired
Leadership Team
Aaron Travis
Digital Experience Delivery Director | Kforce Consulting Solutions
Recent News
2026-02-03
2025-11-19
2025-11-07
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