Linda Werner & Associates, Inc · 10 hours ago
Email Strategy Content Designer
United States
Full-time
Remote
Senior Levellindawernerassociates is a leading consumer technology organization seeking a highly skilled Senior Content Designer to drive strategy, experimentation, and content development for its B2C lifecycle email program. The role involves optimizing email content and lifecycle strategies for wearable devices, collaborating with cross-functional teams, and establishing governance frameworks to scale the email program effectively.
Education
Responsibilities
Lead continuous optimization of email content, targeting, sequencing, and cadence based on performance insights
Improve modular components (subject lines, preheaders, body structures, CTAs) to accelerate iteration and elevate quality
Design and execute 5–6 structured experiments across positioning, personalization, segmentation, cadence, and creative systems
Define hypotheses, success metrics, guardrails, and document learnings to build a durable experimentation foundation
Enhance lifecycle and resurrection email programs across multiple wearable devices
Identify opportunities to improve messaging effectiveness and support growth goals
Extend lifecycle email strategy to new device cohorts, ensuring consistency, clarity, and quality across surfaces
Establish governance standards for targeting, frequency caps, suppression logic, content quality, and approval workflows
Create a comprehensive Wearables Email Playbook, including:
Decision frameworks for when to email vs. use alternative channels
Lifecycle principles and stage‑based guidance
Experimentation standards and testing protocols
Modular templates and content patterns
QA checklists (rendering, links, fallbacks, personalization, accessibility, localization)
Measurement fundamentals and holdout guidance
Evaluate the current onboarding email series and determine whether it should continue, evolve, or be deprecated
Propose a refined onboarding strategy including audience definitions, triggers, messaging architecture, cadence, and success metrics
Recommend redesign, consolidation, or retirement based on evidence and constraints
Partner closely with Product, Growth, Data Science/Analytics, Engineering, Design, and Legal/Privacy teams
Translate lifecycle strategy into clear, build‑ready requirements (event triggers, audience definitions, dynamic content rules, QA cases)
Ensure alignment across teams and maintain high execution quality
Qualification
Required
Have led B2C lifecycle email programs across awareness, retention, and win‑back stages—ideally at scale
Operate independently, create clarity in ambiguous spaces, and drive execution without heavy oversight
Excel at conversion‑focused email writing, including hierarchy, skimmability, tone, and CTA clarity
Are fluent in lifecycle fundamentals: Stage mapping and entry/exit criteria, Behavioral segmentation and suppression logic, Triggered journeys vs. campaigns, Frequency and sequencing strategy
Bring a rigorous optimization mindset grounded in hypothesis‑driven experimentation and clean measurement
Can work effectively within a home‑grown or evolving tech stack, writing clear specs for engineering partners and maintaining QA rigor
Understand deliverability basics, including reputation, frequency discipline, unsubscribe/spam guardrails, and sunset policies
Communicate clearly, manage stakeholders effectively, and thrive in complex, evolving environments
Exceptional writing, editing, and content judgment
Demonstrated lifecycle/CRM or scaled communications experience
Strong project management and cross‑functional leadership
Proficiency in Figma for content structure, modules, and reviews
Preferred
Experience developing governance frameworks or playbooks for scaled messaging programs
Familiarity with incremental measurement (holdouts, lift, novelty effects)
Experience with consumer hardware ecosystems or multi‑device communication patterns
Accessibility and localization experience for email
Benefits
Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Retirement plan
Vision insurance
Company
Linda Werner & Associates, Inc
Linda Werner & Associates is a writing and editing company offering placement services for writers and editors.
Founded in 1997
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase