itD · 17 hours ago
Senior Content Designer, Email Strategy Contract – Wearables (6061)
United States
Contract
Remote
Senior LevelitD is seeking a Senior Content Designer, Email Strategy to lead the evolution of a high-impact B2C lifecycle email program supporting Wearables Growth. This role will drive content strategy, experimentation, and governance for awareness, retention, and resurrection efforts, building a scalable, user-centered email system that delivers measurable growth across devices and product lines.
Cloud ComputingConsultingSaaSSoftwareInformation TechnologyProfessional ServicesIT ManagementSoftware Engineering
No H1B
Responsibilities
Lead lifecycle email optimization across awareness, retention, and resurrection journeys, improving targeting, sequencing, cadence, and content performance
Design and execute 5–6 structured experiments (positioning, personalization, segmentation, cadence, creative systems), defining hypotheses, success metrics, and guardrails
Improve modular email systems (subject lines, preheaders, body frameworks, CTA patterns) to increase iteration speed, scalability, and quality
Develop and formalize a Wearables Growth Email Playbook, including lifecycle principles, experimentation standards, decision frameworks, QA checklists, and measurement guidelines
Draft governance guardrails for targeting logic, suppression rules, frequency caps, quality standards, and approval workflows
Reassess onboarding lifecycle strategy, evaluating effectiveness and recommending redesign, consolidation, or deprecation based on performance insights
Translate lifecycle strategy into clear, build-ready requirements for Engineering, including trigger definitions, audience segmentation, dynamic content logic, fallbacks, and QA cases
Partner cross-functionally with Product, Growth, Data Science/Analytics, Engineering, Legal/Privacy, and Design to align messaging strategy with business and technical constraints
Attend regular internal practice community meetings
Collaborate with your itD practice team on industry thought leadership
Complete client case studies and learning material (blogs, media material)
Build out material to contribute to the Digital Transformation practice
Attend internal itD networking events (in person and virtual)
Work with leadership on career fast-track opportunities
Qualification
Required
Demonstrated experience leading B2C lifecycle email/CRM programs at scale (awareness → retention → winback)
Exceptional writing, editing, and content design skills focused on conversion and clarity
Strong lifecycle strategy expertise (segmentation, journey design, triggers, suppression logic, cadence planning)
Proven experience running hypothesis-driven experimentation programs with documented readouts
Strong cross-functional leadership and stakeholder management skills
Ability to translate strategy into technical specifications and QA requirements
Proficiency in Figma for content structure, module development, and design collaboration
Bachelor's degree in a relevant field or equivalent work experience required
Preferred
Experience developing governance frameworks and scalable messaging playbooks
Familiarity with incremental measurement methodologies (holdouts, lift analysis, novelty effect evaluation)
Experience supporting consumer hardware ecosystems or multi-device communication strategies
Knowledge of accessibility and localization best practices in email design
Understanding of email deliverability principles (reputation management, frequency discipline, spam/unsubscribe guardrails, sunset policies)
Benefits
Comprehensive medical benefits
401k plan
Paid holidays
Dental
Vision
Life insurance
Networking & career learning and development programs
Company
itD
itD is a different kind of technology and software development consultancy that puts client needs at the center of what we do.
Founded in 2002
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Valerie Risch
VP of Enterprise Collaboration Solutions
Raju Kotha
Director - Application Delivery
Recent News
2024-12-13
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