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Analyst, Strategic Insights & Analytics, Kids Category jobs in United States
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Danone · 1 day ago

Analyst, Strategic Insights & Analytics, Kids Category

Danone is a consumer-centric organization that focuses on driving clarity and precision across its strategic direction. The Kids & Baby SIA Analyst will contribute to brand strategies by generating insights through research and data analysis, influencing cross-functional teams to prioritize growth opportunities.
Food and BeverageConsumer GoodsHealthcareAgricultureDairyFood ProcessingHealth Care

Responsibilities

Be the voice of consumer/shopper, generating fact-based insights and injecting them across all aspects of the business, including but not limited to brand strategy, communication strategy, creative development, innovation, product, packaging, in market execution and assessment
Develop and execute qualitative and quantitative research plans with some autonomy grounded in understanding of the business challenges and opportunities
Analyze Nielsen/ Circana sales data and Numerator panel data to bring to life consumption trends and consumer behavior
Assist in development of questionnaires, discussion guides and crafting of primary research
Influence brand teams and the cross-functional team members by actively and persuasively representing the consumer and marketplace dynamics to inform business strategies and tactics
Interpret results of research to drive action, taking the what to so what and now what?
Integrate and triangulate data and insight from multiple sources (primary, secondary, and syndicated) to drive holistic business recommendations and strategy development
Actively participate and provide thought leadership on category, consumer and trends, not just research and related issues
Leverage social listening tools to keep a pulse on topics related to our category, competitors and brands
Collaborate with other functional leads to ensure consumer understanding and insight is integrated with the needs of all constituencies (e.g., R&I, Creative, Sales, Promotions, Legal, Advertising and Media Agencies, etc.)

Qualification

Consumer insightsData analysisQuantitative researchQualitative researchMarketing strategyEmpathyCollaborationStrategic thinkingCommunicationProblem-solving

Required

3+ years of experience in consumer insights, analytics, or research agency experience
B.S./B.A. (required) Marketing, Business, or related field
Intellectual curiosity and enthusiasm for leveraging insights, data, and analytics
Empathy for the consumer and a desire to dive deep to fully appreciate consumer beliefs, values, and what drives their purchase decisions
Ability to turn complicated data and insights into inspiring stories
Self-motivated and strategic thinker who is driven for results

Preferred

Consumer packaged goods experience preferred
M.S./MBA (preferred) in Marketing, Business, or related field

Benefits

Medical
Dental
Vision
Prescription Drug Coverage
401k Plan
Wellness Program
Life Insurance
Tuition Reimbursement
Flexible Time Off
Paid Parental Bonding Leave
Fitness discounts
Unlimited flexible time off
Hybrid work schedules
Caretaker benefits
18 weeks of parental bonding
Fertility
Surrogacy
Adoption benefits
Pet insurance

Company

Danone is a global leader in three health-focused, fast-growing categories: Dairy & Plant-Based products, Waters, and Specialized Nutrition.

Funding

Current Stage
Public Company
Total Funding
$1.56B
2025-04-01Post Ipo Debt· $863.88M
2024-04-26Post Ipo Debt· $700M
2007-07-13IPO

Leadership Team

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Antoine de Saint-Affrique
CEO
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Véronique Penchienati-Bosetta
Group Deputy CEO, Geographies, Categories and Global Marketing & Sales
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Company data provided by crunchbase