Kimberly-Clark · 4 hours ago
Consumer Data Strategy Senior Manager
USA-GA-Atlanta
Full-time
Hybrid
Senior Level
$140K/yr - $173K/yr
7+ years expKimberly-Clark is dedicated to creating Better Care for a Better World, and they are seeking a Consumer Data Strategy Senior Manager to implement and create the Consumer Data Platform and data strategy for North America. This role involves collaborating with various teams to optimize data strategies that enhance consumer experiences and drive business outcomes.
RetailManufacturingProduct DesignWholesale
Responsibilities
Lead implementation of new consumer data platform in collaboration with cross-functional stakeholders – technology teams, media teams, brand teams, insights & analytics teams, etc
Own the strategy, roadmap, and activation of business use cases in close partnership with the technology teams
Lead day-to-day partnership with CDP partner during implementation and early adoption phase
Collaborate with technology teams and product teams to build scalable solutions with actionable KPIs
Drive adoption and measurable value from CDP investment
Identify, prioritize, and define high-value use cases (e.g., personalization, churn reduction, campaign efficiency)
Partner with media teams to identify and map segments and design omnichannel experience leveraging CDP data
Partner with cross-functional teams to identify and prioritize data use cases that enhance consumer engagement, ROI, and media efficiency
Build and maintain an ongoing backlog and roadmap in collaboration with technology teams to ensure modernization, efficiencies and continued adoption of the platform
Develop and implement a comprehensive consumer data strategy for all KCNA brands in alignment with the consumer data platform rollout
Integrate consumer data across digital products, retailer channels, and owned/paid platforms to enable seamless, data-driven experiences
Define and maintain data governance standards to ensure quality, consistency, and compliance across all touchpoints
Translate business objectives into actionable data strategies that drive measurable outcomes
Monitor and optimize data flows and usage across platforms to ensure scalability and performance
Stay current on industry trends, tools, and technologies to continuously evolve KCNA’s consumer data capabilities
Ensure responsible practices, including governance, ethics, and compliance
Ensure data privacy and security where applicable
Qualification
Required
Bachelor's degree or equivalent experience in consumer data platform implementations
7+ years of experience in consumer data platforms, data strategy, digital marketing, or analytics, ideally within CPG, retail, or consumer-focused industries
Strong business acumen with ability to connect customer insights to business outcomes
Proven experience implementing and managing consumer data platforms or similar enterprise data solutions
Demonstrated ability to translate business needs into scalable data strategies that drive personalization and media performance
Experience working cross-functionally with brand, technology, media, and analytics teams to align data initiatives with business goals
Familiarity with cloud-based data environments and customer data platforms
Strong understanding of data governance, privacy regulations, and ethical data use
Excellent communication and stakeholder management skills, with a track record of influencing decision-makers
Benefits
Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
Company
Kimberly-Clark
Kimberly-Clark ranked among the top 10 World's Best Multinational Workplaces by Great Places to Work Institute for the third year in a row.
10001+ employees
H1B Sponsorship
Kimberly-Clark has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (38)
2024 (14)
2023 (31)
2022 (24)
2021 (10)
2020 (8)
Funding
Current Stage
Late StageLeadership Team
Craig Stephen Slavtcheff
Chief R&D Officer
John Carmichael
President, North America
Recent News
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