Keystone Recruitment · 12 hours ago
Data Scientist III
Keystone Recruitment is seeking a Senior Marketing Analyst (Data Scientist III) with deep expertise in Salesforce Data Cloud and advanced SQL to join their Marketing Analytics team. The role focuses on building and scaling audience segmentation capabilities to support data-driven marketing campaigns reaching millions of customers.
Staffing & Recruiting
Responsibilities
Build and maintain complex audience segments in Salesforce Data Cloud
Develop Calculated Insights using advanced SQL
Identify and define audience signals to drive targeted marketing campaigns
Activate audience segments to marketing automation platforms
Collaborate with Data Engineers to design and enhance data pipelines supporting marketing systems
Ensure reliable data flow into reporting and segmentation environments
Maintain and optimize large-scale datasets (millions of records)
Develop automated reporting solutions and self-service dashboards
Monitor campaign performance and key marketing KPIs
Size revenue opportunities through segmentation analysis
Troubleshoot and resolve data discrepancies across systems
Translate marketing requirements into technical audience definitions
Partner with campaign managers on complex audience builds
Present insights clearly to both technical and non-technical stakeholders
Qualification
Required
7+ years of experience in marketing analytics, data science, data engineering, or related field
Expert-level SQL skills (CTEs, window functions, query optimization, large dataset handling)
Hands-on experience with Salesforce Data Cloud or similar CDP platforms
Experience building audience signals and segmentation frameworks
Proven collaboration with Data Engineering teams on pipeline development
Experience automating reports and building self-service dashboards
Proficiency in Tableau or similar visualization tools
Advanced Excel / Google Sheets skills
Basic Python knowledge for automation and APIs
Strong communication and stakeholder management skills
Preferred
Experience with Salesforce Marketing Cloud (SFMC)
Familiarity with CRM data structures and account-level models
Background in B2B marketing analytics
Experience supporting large-scale marketing ecosystems
Company
Keystone Recruitment
Great companies are built on strong people. At Keystone Recruitment, we identify the pivotal talent that holds your organisation together.
Funding
Current Stage
Early StageCompany data provided by crunchbase