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Optomi · 1 day ago

Senior Web Content Management Analyst

United States

Full-time

Remote

Senior Level

5+ years exp

Optomi, in partnership with a leading health insurance provider, is looking for a Senior Web Content Management Analyst to join their team remotely. This role will be responsible for leading the development of website copy, ensuring brand alignment, ADA compliance, and optimizing content performance through various strategies including SEO best practices.

Human ResourcesInformation TechnologyRecruiting

Responsibilities

Lead the development of website copy that reflects brand, tone of voice, and market position while following web content guidelines and ADA compliance standards

Collect input from multiple sources and usher content through the review process with business stakeholders to ensure timely web delivery

Apply design thinking and UX principles to page authoring and initiate intake discussions for new components and enhancements with the Experience Design team

Uphold enterprise content governance model by providing clear and actionable edits to peers to ensure content is up-to-date, relevant, and valuable

Lead the analysis of content performance by continuously monitoring KPIs through Customer Journey Analytics and customizing dashboards

Drive organic traffic and engagement optimization by implementing SEO best practices into content creation and working with SEO resources

Assemble quarterly content audits to ensure consistent content quality, timeliness, and maintenance

Qualification

Web content managementSEO best practicesADA complianceContent creationDesign thinkingB2B content writingB2C content writingContent performance analysisAI experience

Required

5+ years of experience in content creation and web content management

Experience writing content for regulated industries with both B2B and B2C audiences

Web content management system platform experience

Certifications or experience in W3C and ADA compliance guidelines, SEO best practices, design thinking, and basic UX principles

A portfolio of samples or case studies demonstrating content challenges tackled

Strong initiative and ability to self-start and self-lead

Bachelor's degree or advanced degree (or 7+ years of experience in lieu of degree)

Preferred

AI experience is a plus

Benefits

Remote flexibility

Competitive compensation

Company

Optomi

Glassdoor3.8

OPTOMI is an IT staffing firm that serves its consultants, clients, and employees through its consultant-focused approach.

Founded in 2012

Roswell, Georgia, USA

501-1000 employees

http://www.optomi.com/

Funding

Current Stage

Late Stage

Leadership Team

Todd Black

Co-Founder & Board Member

Amber Castleberry

Vice President of Talent

Recent News

PR Newswire

Tyler Snellings to Succeed Founder Radka Winwood as President of Optomi

2025-09-24

Business Insider

The 25 best small and midsize companies for career growth, according to employees

2024-05-31

Lane Report

IT Firm Optomi to locate in Wayne County with $3 million investment

2024-05-24

Company data provided by crunchbase