Havas Edge · 6 hours ago
Analytics Specialist
Boston, MA
Full-time
Onsite
Entry, Mid Level
$65K/yr - $75K/yr
2+ years expHavas Edge is an international performance marketing agency seeking an Analytics Specialist to join their Analytics Team. This role involves supporting healthcare/pharma client account teams in defining new measures and metrics while collaborating with various stakeholders to drive results for clients.
AdvertisingMarketingMarketing Automation
Hiring Manager
Josh Kubski
Responsibilities
Collaborate with the Health Media team to design measurement plans that align with client goals and objectives, while mentoring junior team members
Conduct analyses, interpret results, and synthesize actionable recommendations
Work closely with Health Media teams to assess campaign measurement and data requirements (e.g., third-party measurement, site tagging)
Deliver reports to evaluate the effectiveness of digital media advertising programs, including search engine marketing, display, mobile, social, and video, incorporating strategic insights and optimization recommendations
Analyze site behavior using web analytics tools to identify areas for improvement
Contribute to test and learn programs and opportunities
Conduct primary and secondary research on best practices and market trends
Work with various stakeholders to elicit business requirements to clearly document the scope and objectives of the planned activity
Conduct process analysis and business interviewing activities
Perform research and impact analysis, root cause analysis, and as-Is process mapping related to assigned initiatives
Seek to identify areas of improvement within existing processes
Communicate identified impacts to stakeholder groups involved in the creation and execution of marketing campaigns
Understand strategic requirements and develop technical/resource/execution requirements
Maintain best practices for handling, storing and using data
Qualification
Required
2-4 years of experience in online media and campaign measurement or relevant business experience in an account services industry such as Management Consulting, Marketing, Advertising, Interactive Consulting, or Finance
Undergraduate degree with a focus in relevant fields (e.g., Marketing, Business, Finance, Statistics, or Economics)
Strong customer service orientation with excellent interpersonal, organizational, communication, problem-solving, and decision-making skills
Ability to evaluate and quantify campaign results, developing clear action items and optimization recommendations
Proficient in data management using Excel, with the ability to translate findings into client-facing PowerPoint presentations
Understanding of online advertising planning, buying, and performance metrics
Proficient in extracting data from ad serving and measurement platforms (e.g., Campaign Manager, Meta, Adobe Analytics, GA4, SA360)
Experience with third-party measurement solutions and reporting (e.g., brand lift, incremental sales lift)
Commitment to ethics and values consistent with Havas Media's high standards
High attention to detail and audit for data anomalies and trends
Ability to independently investigate and resolve issues critical thinker
Demonstrated ability to influence without authority and drive measurable outcomes
Understanding of API integrations and experience implementing
Knowledge of data security protocols for handling sensitive information
Knowledge of Data Warehousing technologies
Self-motivated with the ability to multi-task and thrive under tight deadlines
Naturally inquisitive with a strong research capability
Strong communicator
Detail-oriented with exceptional critical thinking and problem-solving abilities
Resourceful and knowledgeable enough to work independently and demonstrate initiative
Benefits
Comprehensive benefits package
401(k) match
More
Company
Havas Edge
Havas Edge is a Marketing Automation company.
201-500 employees
H1B Sponsorship
Havas Edge has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (2)
2021 (1)
2020 (1)
Funding
Current Stage
Growth StageLeadership Team
Abed. Abusaleh
Chief Executive Officer
Bianca Medici
Chief of Staff to Global CEO | Business Initiatives • Operational Strategies • Special Projects |
Recent News
2024-04-25
Company data provided by crunchbase