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Senior Web Content Management Analyst jobs in United States
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Optomi · 1 day ago

Senior Web Content Management Analyst

Optomi, in partnership with a leading healthcare organization, is seeking a Senior Web Content Management Analyst to support enterprise website strategy and optimization initiatives. This role will serve as the strategic owner of website content for key business segments, ensuring brand alignment, ADA/WCAG compliance, SEO optimization, and content governance across a large-scale enterprise web environment.
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Responsibilities

Lead development and optimization of enterprise website copy aligned to brand standards and regulatory requirements
Manage and publish content within a web content management system (CMS)
Ensure compliance with ADA and WCAG accessibility guidelines
Apply SEO best practices to improve organic traffic, engagement, and search performance
Conduct quarterly content audits to maintain quality, accuracy, and relevance
Analyze performance metrics using analytics dashboards and KPIs to inform content strategy
Partner with UX and Experience Design teams to apply design thinking principles to content creation
Support enterprise content governance and editorial workflows
Collect stakeholder input and usher content through review and publishing processes

Qualification

Web content strategyEnterprise CMS platformsSEO best practicesADA/WCAG complianceContent auditsDigital contentPerformance analysisContent governanceStakeholder collaborationAI-driven contentAdvanced CMS certificationsHealthcare experience

Required

Bachelor's degree OR 7+ years of relevant experience
5+ years of experience in web content strategy, digital content, or related field
Experience writing content for regulated industries (healthcare, insurance, financial services, etc.) serving both B2B and B2C audiences
Hands-on experience with enterprise web CMS platforms (AEM, Sitecore, Drupal, WordPress, etc.)
Experience with ADA/WCAG accessibility standards
Strong understanding of SEO best practices and organic optimization
Experience conducting content audits and performance analysis
Portfolio showcasing enterprise-level web work

Preferred

AI-driven content experience
Advanced CMS certifications
Experience working within healthcare or insurance environments

Company

OPTOMI is an IT staffing firm that serves its consultants, clients, and employees through its consultant-focused approach.

Funding

Current Stage
Late Stage

Leadership Team

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Todd Black
Co-Founder & Board Member
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Amber Castleberry
Vice President of Talent
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Company data provided by crunchbase