Gray Loon Marketing Group · 1 day ago
Outdoor/Hunting Industry Social Media Specialist
Indiana, United States
Full-time
Onsite
New Grad, Entry LevelGray Loon Marketing Group is seeking a talented social media specialist to deliver measurable results for outdoor industry brands. The role involves developing and executing social media strategies, managing content, and collaborating with clients to enhance brand awareness and drive sales.
SoftwareAdvertisingAppsWeb DesignWeb Development
Responsibilities
Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, TikTok, and YouTube
Create, curate, and manage engaging content (text, images, video) tailored to the outdoor and hunting audience
Monitor and respond to comments, messages, and inquiries in a timely and professional manner
Collaborate with clients to understand their brand voice, goals, and target audience
Analyze social media metrics and generate reports to measure the success of campaigns and strategies
Stay up-to-date with industry trends, best practices, and emerging social media platforms
Plan, develop, and execute targeted advertising campaigns on social media platforms
Create compelling ad copy and visuals that resonate with the outdoor and hunting community
Monitor and adjust campaigns to maximize ROI and achieve client objectives
Generate detailed reports on campaign performance and provide actionable insights for improvement
Find, recruit, and manage influencers/ambassadors
Maintain contracts
Includes custom programs as well as LTK
Act as the primary point of contact for clients, ensuring clear communication and a deep understanding of their needs
Provide regular updates, performance reports, and strategic recommendations to clients
Work closely with the creative and content teams to ensure cohesive messaging and branding
Qualification
Required
Social media management experience
Social media advertising experience
A bachelor's degree in communications, public relations, journalism, marketing, digital marketing or a related field. Or be prepared to show us why none of that matters and you're our guy or girl
Deep and authentic hunting and outdoor experience
Daily social media user on multiple platforms
Deep understanding of the nuances of established and emerging social platforms and tools and how to leverage them in diverse scenarios
Deep understanding of social metrics, data and the how to determine ROI
Superb organizational and project management skills to support the day-to-day task of managing multiple social media accounts with content flowing in from multiple sources
Superb communications and writing skills to support community management and daily interactions on social with consumers
Understanding of the business calendar and how new product launches, sales cycles and sales seasons dictate social content and strategy
The ability to listen - our clients have a variety of challenges, business goals and KPIs and it's our job to navigate those and win
Preferred
Bonus skills: Content production experience, Photography, Videography, Photo and Video editing
Company
Gray Loon Marketing Group
Gray Loon Marketing Group provides website development, eCommerce solutions, analytics, digital marketing and advertising services.
Founded in 1994
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Brita Lewis Turbyfill
Director of Outdoor Marketing / Partner
Company data provided by crunchbase