TEKsystems · 5 hours ago
Digital Content Creator & Strategist – Marketing Channels (Email, SMS, Web, Social)
Birmingham, AL
Contract
Hybrid
Mid Level
$25/hr - $45/hr
3+ years expTEKsystems is a leading provider of business and technology services, and they are seeking an experienced Digital Content Creator and Strategist. This role involves supporting marketing programs through digital channel orchestration, including content development and project management, to drive customer engagement and product adoption.
Information Technology
Responsibilities
Create messaging and digital content designed to drive adoption and usage of the organization’s products and services
Collaborate with marketing partners to brainstorm content concepts supporting growth initiatives and lead‑generation campaigns
Participate in content and creative development processes to enhance user engagement, adoption, and digital sales
Monitor performance of email campaigns, drip sequences, SEO/SMO efforts, and make optimization recommendations based on data
Serve as a subject matter expert on email and text‑based communication performance, cadence strategy, and copy best practices
Create and run A/B tests to improve content effectiveness across digital channels
Support all content and digital strategy efforts required to meet organizational marketing and communication goals
Qualification
Required
3+ years of experience in content marketing, digital communications, or a related field
Ability to create compelling messaging and content that drives adoption, engagement, and usage of a growing portfolio of products and services
Strong ability to partner with marketing teams to generate content ideas that support growth initiatives, lead‑generation campaigns, and sales enablement
Experience participating in content and creative development to drive digital sales, customer engagement, and product adoption across multiple communication channels
Experience optimizing content for SEO, including keyword strategy, interlinking, and best practices
Strong project management capabilities with experience handling multiple deliverables under tight deadlines
Ability to craft channel‑appropriate messaging and apply it within marketing automation systems
Proven track record of creating compelling, audience‑specific content for multiple industries or customer segments
Familiarity with effective content distribution methods and experience using content management tools or digital publishing platforms
Excellent written and verbal communication skills with the ability to tell a story using copy, visuals, and video
High attention to detail, accuracy, and consistency
Preferred
Experience creating email templates, audience segments, or landing pages within marketing automation platforms is a plus
Passion for using digital content to solve business challenges
Ability to thrive in a fast‑paced, dynamic environment
Strong relationship builder and cross‑functional collaborator
Commitment to operational excellence and data‑driven decision‑making
Creative thinker with strong problem‑solving skills
Benefits
Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long-term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)
Company
TEKsystems
At TEKsystems, they understand people. Every year they deploy over 80,000 IT professionals at 6,000 client sites across North America,
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Ryan Skains
Vice President, TEKsystems Global Services
Recent News
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