General Motors · 13 hours ago
Global Strategic Insights Analyst
Warren, Michigan, United States of America
Full-time
Hybrid
Entry Level
2+ years expGeneral Motors is a leading automotive company committed to a vision of a world with Zero Crashes, Zero Emissions, and Zero Congestion. The Global Strategic Insights Analyst will support brand strategy and positioning recommendations through data sourcing and insight development, working collaboratively with internal and external partners to drive marketing growth.
Electric VehicleTransportationManufacturingAutomotiveInformation TechnologyInformation Services
No H1B
U.S. Citizen Only
Responsibilities
Support management of multiple project timelines and solution roadmaps from planning through delivery, ensuring on-time execution for global and regional insights initiatives
Assist team leads in developing insights storytelling, including building charts, assembling data summaries, and contributing to the development of strategic recommendations and leadership presentations
Collaborate with research and analytics partners to deliver insights POVs and performance tracking across Demand Spaces, Creative Excellence, and Brand Power KPIs, incorporating cultural and macro trend context and helping ensure consistency and comparability across regions
Apply Ehrenberg-Bass philosophies of brand growth in day-to-day analysis and in the development of recommendations, with guidance from senior team members
Refine workable data sets for insights generation, helping ensure data is clean, consistent, and ready for analysis across regions
Source first-party data, syndicated data, and secondary research to support regular insights updates, including cultural and trend-focused sources (e.g., social listening, trend reports, cultural observatories), with a focus on connecting findings across multiple global markets where possible
Maintain an ongoing inventory of best practices, available tools and methodologies, and training/reference materials that support MSI and regional marketing teams’ use of insights
Support monitoring of emerging cultural trends and early signals, helping document and share implications for creative, brand positioning, and audience strategy across global markets
Contribute to cross-functional and cross-market collaboration, participating in working sessions with global and regional teams to share findings and capture local context and needs
Qualification
Required
2+ years experience or strong interest in marketing strategy, consumer insights, or brand tracking, ideally with some exposure to multi-market or global brands, categories, or audiences
High acumen for learning and using a variety of data tools, dashboards, and data visualization techniques, with an aptitude for quickly adopting new platforms and methods
Excellent collaboration skills across cross-functional internal teams, agencies, and vendors; comfortable working across regions and time zones with guidance from senior team members
A consumer-centric, results-driven mindset with a track record of increasing responsibility and ownership in previous roles, internships, or projects
Demonstrated ability to work proactively and independently on assigned workstreams while effectively supporting team leads and partner analysts
Highly organized and process-oriented, easily able to manage and prioritize multiple high-priority projects in a fast-paced, global environment
Comfortable supporting the establishment of new processes, ways of working, and best practices, and open to continuous learning as MSI capabilities evolve across regions
Curiosity about global consumer behavior, cultural nuance, and emerging cultural trends, with a desire to learn how to develop insights across markets, how to adapt strategies to local contexts, and how early signals can inform future-focused marketing decisions
Benefits
Relocation benefits
Company
General Motors
General Motors is an automotive company that designs, produces, markets, and distributes vehicles and vehicle parts.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$8.51BKey Investors
US Department of Energy
2025-05-05Post Ipo Debt· $2B
2024-10-31Grant· $8M
2024-07-11Grant· $500M
Leadership Team
Mary Barra
Chair and Chief Executive Officer
Tony Cervone
Senior Vice President, Global Communications
Recent News
2026-02-12
Sports Business Journal
2026-02-10
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