Los Angeles Times · 17 hours ago
Programmatic Yield Analyst (LA Times Studios)
LA Times Studios, 2300 E. Imperial Hwy, El Segundo, California, United States of America
Full-time
Onsite
Entry, Mid Level
$75K/yr - $85K/yr
2+ years expLos Angeles Times is a leading media company focused on groundbreaking storytelling and innovative content creation. They are seeking a Programmatic Yield Analyst responsible for managing and optimizing the company's programmatic advertising stack to enhance ad delivery and revenue performance.
PublishingSocial MediaFashionLifestyleAdvertisingEventsNewsPrinting
Responsibilities
Create, configure, and audit ad inventory across Google Ad Manager (GAM) and all SSP partners to ensure seamless ad delivery and maximum monetization potential
Maintain accurate ad placement mappings and ensure unified ad quality and brand safety settings across all platforms
Monitor performance dashboards to ensure all available ad opportunities are monetized efficiently
Troubleshoot ad delivery issues using browser developer tools, console debugging, and reporting/log data to identify and resolve monetization-impacting problems
Proactively diagnose and resolve discrepancies in ad serving, latency, and partner response issues
Monitor ad stack performance daily to identify and resolve issues affecting both overall yield and individual partner performance
Analyze and work with the management team on key programmatic metrics, including CPM, fill rate, viewability, bid requests, and block rate to uncover revenue growth opportunities
Translate performance data into actionable insights and optimization strategies
Optimize revenue yield through analysis and adjustment of monetization controls, including: Floor prices, Latency timeouts, Inventory configurations, Blocklists and allowlists
Support testing and implementation of new monetization strategies and demand partners, including end-to-end QA of Prebid/Header Bidding configurations, VAST/VPAID tags, and SDK integrations to ensure zero latency or delivery discrepancies
Collaborate on the rollout of innovative monetization strategies and demand sources, conducting A/B tests on existing floor prices and auction dynamics to maximize Yield and eCPM while maintaining a high-quality user experience
Assist with the integration of new ad formats, ad placements, targeting parameters, and first-party audience segments
Investigate and resolve data discrepancies between internal reporting systems and external partner platforms by identifying root causes and implementing corrective actions
Create and distribute regular revenue performance reports with detailed analysis, trend identification, and optimization recommendations for internal leadership and external partners
Support strategic decision-making by providing clear, data-driven insights into programmatic revenue performance
Collaborate with Finance teams to generate partner invoices, track payments, and resolve billing discrepancies or disputes
Support quarterly revenue reconciliation and audit processes by providing required data and documentation
Qualification
Required
Bachelor's degree in Marketing, Business, Data Analytics, Information Systems, or a related field and 2 + years of experience in programmatic ad operations, digital advertising, or ad technology OR 4 + years of experience in programmatic ad operations, digital advertising, or ad technology
Working knowledge and hands-on experience with Google Ad Manager and major SSPs (e.g., Magnite, OpenX, PubMatic, Index Exchange, etc.)
Strong understanding of programmatic advertising concepts, including auctions, yield optimization, and demand sources
Experience analyzing metrics such as CPM, fill rate, viewability, latency, and bid density
Proficiency with ad tech platforms (GAM, SSP dashboards, reporting tools)
Experience using browser developer tools and console debugging for ad troubleshooting
Strong Excel/Google Sheets skills; experience with BI tools a plus (Looker, Tableau, Power BI, etc.)
Demonstrated ability to manage multiple priorities in a fast-paced environment
Detail-oriented with strong data validation and quality control skills
Excellent communication skills with the ability to explain technical issues to non-technical stakeholders
Proven ability to work cross-functionally with Revenue, Finance, and Technology teams
Strong organizational skills and follow-through on issue resolution
Preferred
2+ years of yield management experience at a publisher or at an SSP
Basic proficiency with SQL/Snowflake, e.g., being able to write basic queries or modify existing queries to pull data
Hands-on experience with Permutive
Company
Los Angeles Times
The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 1.2 million and 2.1 million on Sunday, more than 32 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.4 million.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$0.25MKey Investors
Meta Journalism Project
2023-02-27Grant· $0.25M
2000-06-01Acquired
Leadership Team
Lee Fentress
EVP, Business Development
Recent News
2025-11-01
2025-11-01
2025-10-27
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