AT&T · 1 day ago
Senior Content Writer
Atlanta, GA
Full-time
Onsite
Mid, Senior Level
$86K/yr - $144K/yr
3+ years expAT&T is a leader in telecommunications, empowering leaders to drive change in a connected world. The Senior Content Writer is responsible for developing compelling, data-driven content that engages readers and drives conversions, collaborating closely with marketing and product teams.
Telecom & CommunicationsEnterprise SoftwareAppsCollaborationCommunications InfrastructureMobileService IndustryTelecommunicationsWireless
Responsibilities
Writes copy for landing pages, banners, and ads and curates learn-page articles using SEO principles to improve website visibility and ranking
Follows copywriting best practices and understands audience behaviors and needs
Experience/understanding of SEO/UX/UI writing
Comfortable working on both production and creative tasks
Research target audiences, industry, and competitors to understand pain points, industry trends, and opportunities to differentiate content from the competition
Thinks innovatively and out-of-the-box while maintaining brand consistency; concepts, pitches, and implements ideas
Grows and leverages a deep understanding of AT&T brand principles and guidelines, ensuring consistent voice and messaging across projects
Updates content to meet established tone, style standards, and business requirements
Works closely with brand and legal teams implementing feedback as needed
Collaborates with fellow copywriters and copy editors to elevate the quality of work
Successfully prioritizes and manages multiple projects concurrently
Qualification
Required
Bachelor's degree in English, marketing, communications, advertising, or similar
Three+ years' experience copywriting for digital marketing (web content preferred)
Skilled writer who can effectively persuade target audiences to action; connect with consumers through authentic, conversational copy; and simplify technical jargon for broader understanding
Adept at developing copy that works in harmony with design to deliver a cohesive message
Experience writing for brand-specific campaigns for business and/or consumer audiences
Knowledgeable in digital marketing fundamentals and industry standards
Excellent communicator who is solutions-oriented with strong diplomacy skills
Critical thinker who is detail-oriented and executes work quickly and accurately
Deadline-driven with a strong affinity for process and proactively anticipating needs, problems, and opportunities
Proficient in Chicago Manual of Style
Able to share portfolio or writing samples
Preferred
Experience/understanding of SEO/UX/UI writing
Comfortable working on both production and creative tasks
Experience with Workfront (or similar PMS) a plus
Benefits
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories
AT&T internet (and fiber where available) and AT&T phone
Company
AT&T
AT&T is a telecommunications company that provides wireless communications, internet and digital television services.
10001+ employees
H1B Sponsorship
AT&T has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (575)
2024 (586)
2023 (282)
2022 (450)
2021 (271)
2020 (162)
Funding
Current Stage
Public CompanyTotal Funding
$5.04BKey Investors
National Telecommunications and Information Administration
2025-09-19Post Ipo Debt· $5B
2024-02-12Grant· $42.3M
2023-01-19Grant· $2.2M
Leadership Team
Jeremy Legg
Chief Technology Officer
Pascal Desroches
Senior Executive Vice President and Chief Financial Officer
Recent News
2026-02-12
2026-02-12
Company data provided by crunchbase