Blue State · 23 hours ago
Director, Analytics
New York, NY
Full-time
Hybrid
Director/Executive
$125K/yr - $150K/yr
9+ years expBlue State is a purpose-driven agency that partners with leading causes, brands, and campaigns to create real change. The Director of Analytics will lead and evolve the data practice, managing a team of analysts and driving data strategy to improve client outcomes and foster innovation across projects.
Social MediaDigital MediaAdvertisingMarketingPublic RelationsSocial
Responsibilities
Manage and mentor a team of analysts, working with individuals to craft goals and professional development plans, providing regular feedback and guidance, addressing training and onboarding needs, and conducting annual performance reviews
Set a vision for the smart use of data to improve outcomes for our clients
Chart a path for team growth, including but not limited to: quality of work, staffing and hiring, cross-team integration, team goals and utilization, and identification of product and project opportunities
Foster a team culture grounded in collaboration and enthusiasm
Contribute to a portfolio of clients and projects, providing strategic leadership and expertise in driving data strategy across multiple touch points
Help pursue new business and maintain the health of existing accounts. Assist with regular development and review of pitches and proposals
Develop scalable industry best practices and product offerings for the Analytics Team and across departments
Drive cross-client and company-wide innovation as well as strategic, programmatic, and procedural improvements
Drive understanding of how analytics programs fit into broader programs, and pursue a commitment to improving ROI for our clients by working closely with other teams to ensure that all pieces are moving together to accomplish client goals
Develop and deliver effective and persuasive presentations demonstrating the value of our work for client teams, business development, and partners. Uncover core insights from data
Speak publicly on behalf of the company at events, in publication, and in the media
Qualification
Required
9+ years of experience in digital analytics with direct experience working with CRM data, paid media analytics, web analytics suites such as Google Analytics, A/B testing solutions such as Optimizely (or equivalent), and data analysis in Excel or Google Sheets
Expert in SQL, and feel comfortable managing, optimizing, and troubleshooting in a data warehouse environment, such as BigQuery or Snowflake
Experience in data modeling, familiarity with ETL processes, and deep expertise in leveraging large datasets to enable strategic decision-making
Strong people and team management skills
Ability to identify and solve issues, and escalate when appropriate
Ability to resolve conflicts constructively
Proactively identify and communicate growth goals for yourself and others
Exceptional listener
Ability to build teams with a recognizable culture of cooperation
Stay at the forefront of AI and emerging technologies and their application to marketing analytics work
Brings an informed perspective on the nonprofit and advocacy sector
Excellent communication skills
Ability to interact with all levels of end users, including executive leadership and day-to-day practitioners, and colleagues from across departments
Strong collaborator and relationship builder
Ability to adapt to new situations, solve problems on the fly, stay organized, and clearly communicate with those around you
Teamwork and scrappiness required
A shared passion and curiosity for making change
Comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we're always making progress
Empathy, communication, respect, and the ability to act as a role model at Blue State
Preferred
Experience in mass marketing with fundraising, advocacy, or ecommerce
Experience with digital martech
Benefits
Unlimited time-off (inclusive of sick, personal, and vacation days)
$1,250 annually in professional development funds
Competitive health, dental, and vision insurance
Flexible and health savings accounts
401K & employer match
Generous paid holiday schedule
12-week fully-paid parental leave for all parents-to-be
Short-term and long-term disability insurance
Pre-tax commuter benefits
Remote work flexibility
Company
Blue State
Blue State is a media strategy and technology firm specializing in online fundraising, advocacy, social networking and more.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2010-12-30Acquired
Leadership Team
Christina Drayer
Managing Director
Ryan Seggel
Global Managing Director
Company data provided by crunchbase