Community Bank, N.A. · 19 hours ago
Content Communications Specalist
Syracuse, NY
Full-time
Onsite
Mid Level
$62K/yr - $88K/yr
3+ years expCommunity Bank, N.A. is dedicated to providing high-quality financial services and products while supporting a diverse workplace. The Content Communications Specialist will develop, coordinate, and execute content across various marketing and communications channels, collaborating with multiple teams to create compelling and consistent messaging.
FinanceBankingFinancial ServicesPersonal FinanceWealth Management
Responsibilities
Write, edit, and coordinate content for blogs, websites, social media, email marketing, marketing collateral, and internal communications
Optimize content for SEO, AEO, accessibility, and channel performance using keyword research and best practices
Support the execution and maintenance of the content and editorial calendar aligned with marketing and communications priorities
Enhance cross‑functional alignment with PR and Brand to ensure content strategy, messaging, and execution reflect a unified brand voice and communications approach
Collaborate with Communications partners to develop and support announcements, storytelling, thought leadership, and media related content
Draft and adapt copy for multiple audiences and platforms while maintaining consistent voice, tone, and brand standards
Solid familiarity and use of AI-powered tools responsibly to support content development, editing, ideation, and optimization while applying human judgment and brand oversight
Coordinate with internal teams and creative partners, including design, digital, and video, to support content production and distribution
Manage routine content updates across owned channels, including websites, blogs, and social platforms
Ensure all content meets brand guidelines, compliance requirements, and internal review standards
Track and report on basic content performance metrics, including engagement, traffic, and SEO indicators, to inform future content improvements
Stay current on content trends, digital tools, AI applications, and communications best practices
Connect all content initiatives to clear performance metrics so outcomes are measurable and support data‑driven improvements
Maintain compliance with all applicable laws, regulations, policies, procedures, and required training
Qualification
Required
Bachelor's degree in Communications, Journalism, English, Marketing, or a related field
Approximately 3 years of experience in a marketing, communications, or content-focused role
Strong writing, editing, and proofreading skills with attention to detail
Familiarity with digital marketing channels, including social media, email, and websites
Ability to manage multiple projects and deadlines in a collaborative environment
Use of AI tools responsibly as an essential component of content creation
Strong organizational and communication skills
Proficiency in Microsoft Office
Preferred
Experience working with editorial calendars or content planning tools
Exposure to PR, media relations, or corporate communications
Familiarity with brand guidelines and compliance-driven environments
Basic understanding of content performance metrics and analytics
Financial services or insurance experience a plus
All applicants must be 18 years of age or older
Social media campaign experience preferred
Benefits
11 paid holidays
Paid vacation
Medical, Vision & Dental insurance
401K with generous match
Pension
Tuition Reimbursement
Banking discounts
Company
Community Bank, N.A.
Community Financial System Inc.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jeffrey Connolly
SVP, Head of Business Banking Credit & Operations
Melissa Bollman
Head of Retail Banking
Recent News
Central New York Business Journal
2026-01-16
Central New York Business Journal
2025-12-12
Company data provided by crunchbase