Butler/Till · 21 hours ago
AI Adoption Manager
Rochester, New York Metropolitan Area
Full-time
Hybrid
Mid Level
$65K/yr - $103K/yr
3+ years expButler/Till is a results-driven marketing agency that is independent, women-owned, and led. The AI Adoption Manager leads the full lifecycle of AI enablement across the agency, ensuring effective adoption and optimization of AI tools while managing configuration, training, and governance to maximize value from AI investments.
Marketing
Responsibilities
Lead the staged rollout of enterprise AI solutions (e.g., Microsoft Copilot, embedded AI in SaaS platforms)
Manage the lifecycle from onboarding to adoption, feature expansion, and ongoing optimization
Partner with IT and Business Transformation to ensure seamless implementation and integration
Establish pilot groups across diverse functions to gather insights and refine rollout plans
Define, communicate, and manage the AI rollout timeline with clear milestones and deliverables
Track and report on pilot outcomes, using data and feedback to inform future rollouts and ongoing optimization
Strategically assign AI licenses to high-impact teams and priority use cases during initial rollout
Monitor license utilization and continuously optimize allocation to ensure maximize business value and ROI
Define adoption and utilization KPIs, tracking across functions
Quantify impact in terms of productivity gains, error reduction, and quality improvements
Align metrics with business outcomes, focusing on productivity, efficiency, quality, and employee experience
Continuously evolve AI usage to align with business and client needs
Serve as the functional “trainer” of AI bots and models to meet specific departmental needs (e.g., Media Ops, Analytics, Creative, Finance)
Configure AI settings, prompts, workflows, and integrations to ensure relevant, high-quality outputs
Maintain AI system accuracy by curating datasets, refining configurations, and managing contextual understanding
Partner with IT and data governance to ensure configurations meet security and compliance standards
Design and deliver role-based training programs, ensuring confidence and compliance in AI use
Establish “always-on” enablement resources including toolkits, office hours, and user communities
Build and sustain a Copilot user community to encourage peer learning and best practices
Identify and empower AI champions and early adopters to promote engagement and support
Facilitate feedback loops and document use cases to showcase success and innovation across functions
Implement structured feedback mechanisms (surveys, focus groups, direct channels) to inform ongoing improvements
Establish and lead an AI Council with executive sponsors and cross-functional stakeholders, to guide strategy, adoption, and governance
Develop and execute a comprehensive change management plan that includes proactive communication, role-based training, and clear expectation setting
Foster a culture of trust, transparency, and continuous learning around AI adoption
Build trust and transparency by addressing resistance, clarifying AI’s role, and fostering a culture of continuous learning
Co-own the enterprise data hygiene strategy, collaborating with IT and data teams to ensure quality, accessibility, and compliance
Review, enforce, and continuously improve data governance policies, focusing on security, privacy, regulatory compliance, and ethical use
Conduct regular audits of data sources, permissions, and AI outputs for accuracy and mitigate risk
Balance configuration flexibility with robust data security, and brand safety requirements
Monitor user behavior, escalate potential risks, and enforce enterprise AI usage policies
Qualification
Required
Bachelor's degree in IT, Business, Data Science, or related field
3-5 years of experience in enterprise software enablement, product ownership, or AI configuration
Hands-on experience configuring or training AI tools, SaaS applications, or chatbots
Strong understanding of change management and enterprise adoption practices
Knowledge of data governance, security, and risk considerations in AI use
Preferred
Background in marketing/advertising or professional services environment
Expert in Microsoft Copilot, Azure AI, OpenAI, or similar platforms
Experience building role-specific configurations or workflows for enterprise software
Certifications in AI governance, change management, or enterprise architecture
Benefits
ESOP (employee stock ownership plan)
An annual bonus
A full benefits package
Paid time off benefits, including 100% paid parental leave
Company
Butler/Till
Butler/Till is a media agency that knows the difference between impressions and connections.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Kimberly Jones
Chief Executive Officer
Scott Chapman
Chief Financial Officer
Recent News
2026-01-21
2026-01-06
Rochester Business Journal
2025-12-27
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