Wisconsin Distributors · 16 hours ago
Digital Media & Activation Manager
Wisconsin Distributors is currently seeking an innovative Digital Media and Activation Manager to join our Marketing department. This role involves creating content for and managing social/digital media, leading the Activation Team, and ensuring alignment with business goals through seamless execution of local activations.
Wholesale
Responsibilities
Plans, creates and schedules consistent, high-quality digital content (i.e. social media, keg list, newsletters, internal app, etc.) with a consistent voice/image and frequency across all social media channels
Recruits, coordinates, and leads an activation team
Partners closely with the sales staff to map out activations, working in tandem with the activation team to ensure seamless event delivery
Proactively manages charitable donations and promotions on behalf of WDI
Reviews all on-premise activation programs and executes per program requirements
Proactively engages and manages key stakeholder relationships to boost on-premise account retention
Leverages WDI and supplier events to generate social media content
Acts as the primary digital media liaison for our supplier partners
Produces and distributes the weekly WDI keg list newsletter to retail partners
Qualification
Required
Bachelor's Degree with courses in Marketing, Business Administration, or a related field required
Valid Driver's License, with current and maintainable auto insurance coverage
Exceptional verbal and written communication skills
Ability to maintain a flexible schedule, with availability for early morning meetings, night/weekend events
Strong creative and strategic thinking skills with a keen eye for detail
Flexible and adaptable to work in a fast-paced environment and respond to changing needs
Outstanding interpersonal and customer service skills
Ability to manage and monitor budgets
Strong analytical and problem-solving skills
Thorough understanding of principles and methods used to promote, display, and sell products and services
Excellent project management abilities with the capacity to oversee multiple projects simultaneously
Proficiency in relevant media types, planning tools, and software
Self-motivated with the ability to multi-task and prioritize
Preferred
Previous experience managing employees and teams highly preferred