Instacart · 12 hours ago
Software Engineering Manager, Ads Manager
United States
Full-time
Remote
Director/Executive
$192K/yr - $203K/yr
8+ years expInstacart is transforming the grocery industry by providing essential services for customers while offering flexible earning opportunities for Personal Shoppers. They are seeking an Engineering Manager to lead two core Ads Manager teams, focusing on delivering high-quality advertiser experiences and driving impact at scale. This role involves managing engineering teams, collaborating with cross-functional partners, and ensuring the delivery of cohesive end-to-end solutions.
Food and BeverageE-CommerceLogisticsDelivery ServiceGroceryShopping
Responsibilities
Lead two Ads Manager teams (Ads Enrichment and Ads Activation) comprising 15 engineers to deliver high-quality advertiser experiences across campaign management, optimization, reporting, onboarding, and brand presence
Own strategy, roadmap, and execution for a broad portfolio of web-based products, balancing long-term bets with near-term impact and iterative delivery
Partner with Product, Design, and sister engineering teams (e.g., Ads Data Pipelines, Ads Quality, Ads Formats) to align priorities across multiple ads pillars and ship cohesive end-to-end solutions
Drive engineering excellence across code quality, testing, CI/CD, observability, and reliability; establish and meet SLAs and operational KPIs for advertiser-facing systems
Recruit, develop, and retain top talent; set clear expectations, provide coaching and feedback, and build an inclusive, engaged team culture
Collaborate with analytics and data engineering to ensure accurate, timely, and privacy-conscious reporting and measurement for advertisers
Ensure compliance with security, privacy, and data governance standards while building scalable APIs and services that integrate with Instacart’s broader Ads ecosystem
Communicate progress, risks, and tradeoffs clearly to stakeholders and leadership, making data-informed decisions that drive outcomes for advertisers and Instacart
Qualification
Required
8+ years of professional software engineering experience building and operating large-scale web applications or platforms
3+ years of engineering management experience leading multiple teams or a team of 10+ engineers, including hiring, performance management, and career development
Proven track record shipping B2B or enterprise self-serve products end-to-end (planning, execution, launch, iteration) in partnership with Product and Design
Hands-on technical leadership with modern web stacks, including front-end frameworks (e.g., React or similar), backend services (e.g., Go, Java, Python, or similar), and data systems (relational and/or distributed stores, event pipelines)
Experience establishing reliability and quality guardrails (SLAs/SLOs, automated testing, CI/CD, monitoring/alerting) for customer-facing systems
Demonstrated ability to align priorities and deliver results across 3+ cross-functional or partner engineering teams
Excellent written and verbal communication skills for executive, technical, and non-technical audiences
Bachelor's degree in Computer Science, Engineering, or a related field; or equivalent practical experience
Preferred
Experience in ads technology, retail media, or marketing platforms, ideally at platform scales managing $100M+ in annual advertiser spend
Background with experimentation and optimization systems (e.g., A/B testing, incrementality measurement, bidding/budget optimization, ML-driven recommendations)
Experience building advertiser onboarding, campaign management, and reporting tools for self-serve enterprise users
Success scaling teams and scope over time, including mentoring or managing other managers and evolving org structures
Comfort navigating ambiguity and fast-changing priorities while maintaining a strong customer focus and bias to action
Benefits
Eligible for a new hire equity grant
Annual refresh grants
Company
Instacart
Instacart is an online grocery platform that offers same-day delivery and pickup services for retailers and consumers.
1001-5000 employees
H1B Sponsorship
Instacart has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (156)
2024 (173)
2023 (111)
2022 (159)
2021 (170)
2020 (59)
Funding
Current Stage
Public CompanyTotal Funding
$2.92BKey Investors
Andreessen Horowitz,D1 Capital Partners,Fidelity,Sequoia Capital,T. Rowe PriceD1 Capital Partners,Valiant Peregrine FundT. Rowe Price
2023-09-19IPO
2021-11-01Private Equity· $232M
2021-09-05Secondary Market
Leadership Team
Chris Rogers
Chief Executive Officer
Brandon Leonardo
Co-Founder
Recent News
The Motley Fool
2026-02-06
2026-02-05
Digital Commerce 360
2026-02-04
Company data provided by crunchbase