Bally's Interactive · 21 hours ago
CRM & Lifecycle Manager
Jersey City, NJ
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $90K/yr
5+ years expBally's Interactive is redefining the future of entertainment by powering one of the world’s most dynamic entertainment ecosystems. The CRM & Lifecycle Manager will lead high-impact, data-driven lifecycle strategies to enhance player retention across casino and sportsbook brands.
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Responsibilities
Run the lifecycle playbook by leading CRM campaigns across multiple brands, markets, products, and player segments, aligning closely with business and retention strategy
Design smart player journeys spanning onboarding, reactivation, loyalty, and VIP touchpoints, all powered by data and insight
Brief and align creative by partnering with Content, Design, and Insights teams to ensure campaigns are on-brand, on-time, and high quality
Build, launch, and quality-assure campaigns across email, push notifications, and direct mail, ensuring strong execution and full regulatory compliance
Test, learn, and optimize by championing experimentation to continuously improve performance, engagement, and overall player experience
Turn data into action by working closely with BI and Insights teams to analyze results, identify opportunities, and share clear recommendations with stakeholders
Provide visibility and alignment by keeping Marketing, Product, Compliance, and Retention teams informed on active and upcoming initiatives
Help evolve CRM capabilities by supporting new tools, smarter processes, and advanced testing methodologies across the Retention function
Collaborate across the business to drive best practices, improve workflows, and raise the bar on CRM execution
Qualification
Required
5+ years of experience in iGaming CRM / retention marketing
Proven success owning and scaling lifecycle programs in fast-paced environments
Experience in iGaming and/or sports betting, with a solid understanding of the regulatory and competitive landscape
Hands-on knowledge of CRM platforms like Braze, Optimove, Adobe Campaign, or similar
Comfort with HTML, QA, and multi-channel lifecycle execution
A creative, results-driven approach with a strong sense of ownership
The ability to juggle multiple priorities without dropping the ball
Confidence presenting insights and performance to both technical and non-technical stakeholders
Preferred
Spanish language proficiency is strongly preferred
Benefits
Medical, dental and vision plan options
401(k) matching for long-term wins
Monthly socials and team building events
Home office allowance to level up your remote set up
Work-from-anywhere month (yes, really!)
Downtown office with snacks, games and unbeatable energy
Company
Bally's Interactive
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Brian Sternberg
Director Of Partnerships
Company data provided by crunchbase