Kodak Group · 11 hours ago
Director of Digital Marketing
Hoboken, NJ
Full-time
Onsite
Director/Executive
7+ years expThe Kodak Group is a leading luxury retailer representing world-renowned watch and jewelry Maisons. They are seeking a highly creative and strategic Director of Digital Marketing to lead and oversee all digital initiatives, focusing on website management, digital content creation, and performance marketing.
Luxury Goods & Jewelry
Hiring Manager
Daniel Grgorinic
Responsibilities
Develop and execute a comprehensive digital marketing strategy aligned with company growth objectives
Oversee all digital channels including website, e-commerce, email marketing, and paid media
Manage digital budgets, performance metrics, and growth initiatives
Collaborate cross-functionally to support brand campaigns, launches, and in-store initiatives
Identify opportunities to improve digital performance, customer acquisition, and online experience
Lead strategy and day-to-day management of website
Oversee product uploads, merchandising, and digital organization
Ensure all products are presented with high-quality photography and compelling visuals
Optimize website user experience, navigation, and conversion performance
Maintain website accuracy, functionality, and digital best practices
Manage integrations, apps, and third-party tools with Shopify
Oversee digital content strategy with a strong focus on product images, short-form video, and product storytelling
Direct and contribute to videography and photography for web and social platforms
Ensure brand consistency across all digital content
Manage Google Business profiles and ensure brand consistency across digital listings
Monitor online reputation, reviews, and customer engagement
Maintain a clean, cohesive digital presence across platforms
Track and analyze digital performance metrics and campaign effectiveness
Monitor website traffic, engagement, and conversation trends
Support tracking of marketing-driven leads and customer touchpoints
Translate analytics into actionable growth strategies
Qualification
Required
7+ years of experience in digital marketing, e-commerce, or related leadership roles
Strong expertise in Shopify website management and optimization
Proven experience with digital content creation, videography, and product photography
Proficiency with video editing tools (Adobe Premiere Pro, Final Cut Pro, CapCut, or similar)
Strong understanding of e-commerce best practices and digital growth strategies
Excellent organizational and project management skills
Ability to balance strategic leadership with hands-on execution
Preferred
Experience in luxury retail, watches, or jewelry is a plus
Company
Kodak Group
Kodak group owns and operates multi-brands stores and mono-brand franchise boutiques from the most exclusive brands in the world.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase