Sutter Health · 6 hours ago
Senior Director, Marketing Operations & Analytics
Emeryville, CA
Full-time
Onsite
Director/Executive
$222K/yr - $356K/yr
15+ years expSutter Health is a leading healthcare organization, and they are seeking a Senior Director of Marketing Operations & Analytics. This role involves providing leadership for marketing operations and analytics, driving transformation efforts to enhance marketing performance, and overseeing a high-performing team.
Non ProfitHealthcareHospitalHealth Care
Responsibilities
Leads transformation initiatives that strengthen marketing effectiveness, efficiency, and accountability through improved operating practices, measurement maturity, and enabling platforms
Establishes and evolves a scalable marketing operating model (ways of working) that clarifies roles, decision rights, and cross-functional dependencies across enterprise and operating unit teams
Develops governance practices and operating rhythms that improves prioritization, execution consistency, and visibility into delivery and outcomes
Leads the adoption and responsible use of artificial intelligence—including agentic AI—to enable marketing teams, expand capacity through automated workflows and decision support, and create scalable ‘extensions’ of the team that can execute repeatable tasks and recommendations with appropriate governance
Promotes a culture of continuous improvement, experimentation, and learning, strengthening marketing’s ability to move quickly while maintaining quality and compliance
Develops and governs standardized workflows across the marketing lifecycle, including intake, prioritization, briefing, resourcing, timelines, approvals, launch readiness, and post-campaign learnings
Leads marketing portfolio management practices to ensure work is aligned to enterprise strategy and is appropriately resourced, sequenced, and delivered on time
Defines service-level expectations, documentation standards, and operating cadence to improve predictability and cross-functional coordination
Owns and improves planning and execution artifacts (process documentation, templates, playbooks and training) that enable consistent, high-quality delivery
Partners with marketing leaders and agency teams to improve throughput, reduce cycle time, and increase marketing productivity
Oversees cross-functional project management for complex, multi-stakeholder initiatives—ensuring clear scope, timelines, dependencies, and accountable delivery
Defines and operationalizes marketing measurement frameworks and KPIs across paid, owned, and earned channels, aligned to business outcomes and strategic priorities
Establishes dashboards, scorecards, and reporting cadences that provide actionable insights and enable data-informed decisions at the executive, enterprise, and operating unit levels
Translates performance data and customer signals into recommendations that inform marketing strategy, channel investment decisions, targeting approaches, and creative optimization
Leads the charter for marketing platforms and technology, including roadmap definition, prioritization, and ongoing optimization of the marketing technology stack
Establishes and maintains short- and long-term roadmaps for enabling capabilities, sequencing priorities in partnership with marketing leadership and key technology stakeholders
Ideates, researches, specifies, and leads the implementation of new capabilities and platform enhancements that improve marketing execution, measurement, and customer engagement
Optimizes and expands successful technologies, driving the next best value-add for marketing teams through adoption, enablement, and continuous improvement
Drives improvements to analytics infrastructure that provides reliable performance data and enables timely analysis and insights for marketing initiatives
Partners with information systems, data engineering, and digital analytics teams to ensure correct data structures, tracking standards, and data pipelines are in place to support marketing measurement and decision-making
Implements data quality controls, validation routines, and documentation to strengthen confidence in reporting and reduce manual reconciliation
Ensures solutions are designed and operated in compliance with applicable privacy, security, and regulatory requirements; incorporates policies and procedures that support compliance
Interacts closely and manages relationships with internal stakeholders and external partners to align on dependencies, timing, scope, and delivery expectations
Leads articulation of business requirements and supports marketing vendor evaluation activities (RFPs, capability assessments, scorecards) for prioritized technology and analytics initiatives
Assesses utilization and value realization of tools and vendor services; recommends improvements, rationalization, or new investments based on performance and user needs
Builds, leads, and develops a high-performing team spanning marketing operations, analytics, and work management
Leads and mentors staff, establishing role clarity, development plans, and performance expectations to strengthen modern marketing competencies
Coaches marketing leaders and teams in how to interpret performance data, apply insights, and operationalize learnings into improved execution and outcomes
Promotes a culture of accountability, transparency, curiosity, and continuous improvement through shared learning, performance visibility, and adoption of modern tools and practices
Manages operational budget responsibilities
Partners with finance to support annual planning, investment optimization, and resource allocation decisions aligned to strategic objectives
Partners with finance and marketing leaders to support forecasting, scenario analysis, and ongoing optimization of marketing investment for return on investment and efficiency
Qualification
Required
Bachelor's degree in a relevant field
15 years recent relevant experience
Ability to build trust and influence a diverse range of internal partners
Must have a passion for technology and analysis
Written and verbal communication skills
Analytical capabilities
Experience analyzing datasets and arriving at a conclusion/recommendation and presenting out results
Keen attention to detail and accuracy
Ability to develop productive relationships across different levels of management
Ability to specify requirements, engage with technical partners, and deliver customer centric marketing solutions
Ability to communicate visionary and highly technical concepts to both technical and business audiences
Knowledge of marketing strategies and analytic driven solutions
Benefits
Comprehensive benefits package
Company
Sutter Health
Sutter Health is a non-profit organization operating a network of hospitals and physicians in Northern California.
10001+ employees
H1B Sponsorship
Sutter Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (16)
2023 (14)
2022 (21)
2021 (24)
2020 (30)
Funding
Current Stage
Late StageTotal Funding
$27.17MKey Investors
Department of Health Care Services
2025-05-19Grant· $23M
2016-11-22Grant· $1.2M
2013-10-09Grant· $2M
Leadership Team
Megan Gillespie
Chief Executive Officer
Warner L. Thomas
Chief Executive Officer
Recent News
2025-11-19
2025-11-19
Company data provided by crunchbase