GE HealthCare · 1 day ago
Global Associate Director, Digital and Analytics, Imaging
United States
Full-time
Remote
Lead/Staff, Director/Executive
$122K/yr - $184K/yr
8+ years expGE HealthCare Imaging is seeking a Global Associate Director of Digital and Analytics, who will lead the organization’s digital transformation efforts. The role involves overseeing a team, driving digital initiatives, and enhancing marketing analytics to optimize performance and customer engagement.
Medical DeviceTelecom & CommunicationsHome ServicesHealthcareAppsHealth CareHealth DiagnosticsHome ImprovementHome RenovationInternetMedical
No H1B
Responsibilities
Lead digital transformation efforts across the Imaging segment by embedding global digital strategies, standards, and initiatives
Identify, prioritize, and operationalize opportunities to integrate AI and automation into marketing programs, customer experiences, and internal workflows
Drive organization-wide adoption of digital tools, frameworks, and governance models to enable effective deployment, scalability, and change management
Oversee the performance, enhancement, and long-term sustainability of digital platforms, including website ecosystems, content management systems, and customer engagement tools
Partner with global and regional teams continually optimize digital channels, including search performance, user experience, and content delivery
Establish and manage processes, KPIs, and performance standards to ensure best-in-class uptime, security, and consistent customer experience across platforms
Champion continuous improvement and serve as a cross-functional connector, ensuring alignment across modalities and advancing the evolution of digital strategy and capabilities
Partner with IT and vendors to evaluate new tools, manage integrations, and maintain system health and compliance
Oversee measurement, reporting, and analytics to quantify digital and marketing performance
Lead development of marketing return on investment calculations and algorithms and oversee translation of these into a daily visual management system
Deliver insights and recommendations to optimize investments, campaign performance, and customer engagement
Turn data into actionable insight by translating digital performance, customer behavior, and channel analytics into clear recommendations that drive smarter investment, campaign optimization, and improved commercial outcomes. Enable teams to understand not just the metrics, but the meaning behind them to accelerate insight-led decision making
Build, Lead, coach, and develop a new team of associates, defining the direction, activity and priorities of the digital agenda
Set critical KPI’s aligned to the GE Healthcare Imaging priorities
Partner with cross-functional leaders to co-create solutions and ensure seamless execution
Act as a global connector to share best practices and innovations
Qualification
Required
8–12+ years of experience in Digital Marketing, Digital Transformation, or related fields
Experience leading digital or tech-forward teams
Strong understanding of modern marketing technology platforms
Ability to translate complex digital concepts into business value
Excellent communication and influencing skills
Benefits
Medical
Dental
Vision
Paid time off
A 401(k) plan with employee and company contribution opportunities
Life
Disability
Accident insurance
Tuition reimbursement
Company
GE HealthCare
GE Healthcare provides a wide range of medical technologies and services to healthcare providers and researchers. It is a sub-organization of General Electric.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.52BKey Investors
Bill & Melinda Gates Foundation
2024-11-07Post Ipo Secondary· $1.17B
2024-09-12Post Ipo Secondary· $1.29B
2024-02-16Post Ipo Secondary· $1.07B
Leadership Team
Catherine Estrampes
President and CEO, US & Canada
Luiz Verzegnassi
President & CEO, Services
Recent News
Mobihealthnews
2026-02-06
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