Anthropic · 1 day ago
Media Planning and Strategy Lead
San Francisco, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$320K/yr - $400K/yr
12+ years expAnthropic is a public benefit corporation on a mission to create reliable and beneficial AI systems. The Media Planning and Strategy Lead will develop and execute comprehensive media strategies to enhance awareness of Anthropic and its products, ensuring alignment with business objectives and overseeing relationships with media agencies.
Artificial Intelligence (AI)Information TechnologyFoundational AIGenerative AIMachine Learning
Responsibilities
Develop and own Anthropic's integrated media strategy across all channels, including digital, broadcast, audio (podcasts, streaming), out-of-home, print, and emerging platforms
Lead media planning and buying for brand campaigns, product launches, and always-on initiatives, ensuring alignment with business objectives and target audience insights
Manage media budgets and optimize allocation across channels based on performance data, market dynamics, and strategic priorities
Partner with Marketing Data Science to establish measurement frameworks, attribution models, and reporting that demonstrate media impact and inform optimization decisions
Oversee relationships with media agencies, vendors, and platform partners, ensuring strategic alignment, excellent execution, and accountability
Collaborate cross-functionally with Brand, Growth, Product Marketing, and Communications teams to ensure media strategies support broader marketing and business goals
Stay current on media landscape trends, emerging platforms, and competitive activity in the AI industry to identify opportunities and inform strategy
Build and refine processes for media planning, execution, and reporting that scale with the organization's growth
Support international market expansion by developing media strategies tailored to key global markets
Present media strategies, performance insights, and recommendations to marketing leadership and cross-functional stakeholders
Qualification
Required
12+ years of experience in media planning and strategy, with at least 5 years in a leadership role at a brand, agency, or technology company
Proven track record of developing and executing integrated media strategies across digital, traditional, and emerging channels
Highly analytical and comfortable using data to inform strategy, optimize campaigns, and demonstrate ROI
Experience managing significant media budgets and making strategic trade-offs to maximize impact
Skilled at managing agency relationships and holding partners accountable for strategic alignment and execution quality
Can translate business objectives into actionable media plans and communicate strategy clearly to both technical and non-technical stakeholders
Thrive in fast-paced, ambiguous environments and can balance long-term strategic planning with rapid iteration
Strong cross-functional collaboration skills and enjoy working with diverse teams across marketing, product, and communications
Passionate about Anthropic's mission to develop AI that is safe and beneficial
At least a Bachelor's degree in a related field or equivalent experience
Preferred
Experience in the technology sector, particularly with AI, developer tools, or enterprise software products
Background in both brand marketing and performance marketing, with an understanding of how media strategies differ across the funnel
Experience with international media planning and navigating diverse market dynamics
Familiarity with marketing mix modeling, multi-touch attribution, and other advanced measurement approaches
Experience building media capabilities and processes at a high-growth company
Understanding of the AI industry landscape, including key audiences, competitive dynamics, and emerging use cases
Benefits
Competitive compensation and benefits
Optional equity donation matching
Generous vacation and parental leave
Flexible working hours
Company
Anthropic
Anthropic is an AI research company that focuses on the safety and alignment of AI systems with human values.
501-1000 employees
H1B Sponsorship
Anthropic has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (105)
2024 (13)
2023 (3)
2022 (4)
2021 (1)
Funding
Current Stage
Late StageTotal Funding
$33.74BKey Investors
Fidelity,ICONIQ Capital,Lightspeed Venture PartnersLightspeed Venture PartnersGoogle
2025-09-02Series F· $13B
2025-05-16Debt Financing· $2.5B
2025-03-03Series E· $3.5B
Leadership Team
Dario Amodei
CEO and Co-Founder
Daniela Amodei
President and co-founder
Recent News
2026-02-09
Company data provided by crunchbase