Carlisle Construction Materials · 8 hours ago
Content Strategy Manager
Mobile, AL
Full-time
Onsite
Mid, Senior Level
3+ years expCarlisle Construction Materials is seeking a Content Strategy Manager to develop and execute content strategies that enhance brand visibility and generate leads. The role involves engaging with B2B audiences and collaborating with the marketing team to align content initiatives with business goals.
ConstructionManufacturingBuilding MaterialService Industry
Responsibilities
Developing clear and engaging content that is consistent with the company's brand image and addresses target audience needs
Analyzing content marketing data to identify trends and anticipate audience needs
Performing content audits to assess how well existing content is performing
Performing content gap analyses to determine what type of content is missing and what is needed
Develop social media strategy for assigned brands
Develop and manage content team to support business priorities
Creating, adjusting, and managing the editorial calendar
Developing a solid understanding of the target audience through online and traditional market research
Expectation to understand, participate in, and support company COS initiatives, with focus on developing a lean mindset
Other duties as assigned
Qualification
Required
Self-motivated, well-organized, team player with strong communication skills and a bias for action
Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM)
Strong background in Microsoft Word, Excel, and PowerPoint
Bachelor's degree in Marketing, Communications, Journalism, English or a related field
In lieu of bachelor's degree, a high school diploma with ten (10) years of comparable experience
At least three (3) to five (5) years in content strategy, design, UX writing or closely related digital marketing roles
Experience building content for B2B audiences
Preferred
Experience in the construction industry with builders, contractors and architects strongly preferred
Knowledge of software applications including Salesforce, HubSpot, Google Analytics strongly preferred
Master's degree in marketing, communications, journalism, English or a related field
Familiarity with construction, building product, manufacturing, or architectural channels is a strong plus
Company
Carlisle Construction Materials
Carlisle Construction Materials is a manufacturer and supplier of building products.
Founded in 1993Carlisle, Pennsylvania, USA
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jason Taylor
President
Recent News
Morningstar.com
2025-11-03
2025-10-16
2025-09-12
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