Pfizer · 2 days ago
Senior Manager, Web Analytics, Content and User Insights
New York, NY
Full-time
Hybrid
Mid, Senior Level
$124K/yr - $201K/yr
6+ years expPfizer is a leading healthcare organization, and they are seeking a Senior Manager for Web Analytics and Content Intelligence. The role involves driving the development and implementation of web analytics and content intelligence analyses to enhance Pfizer's digital presence and competitive advantage, working collaboratively with various internal and external partners.
BiotechnologyMedical DeviceHealthcarePharmaceuticalHealth CareMedicalPrecision Medicine
No H1B
Responsibilities
Manage web analytics and creative reporting for their line of business including:
Prompt provision of Monthly Business Reviews (MBRs) and Quarterly Business Reviews (QBRs) that offer insights into user behavior and present optimization recommendations to key stakeholders, in collaboration with agency analytics teams
Utilizing best practices in translating website performance to the overall performance journey and understanding correlation to script lift
Working closely with Media Measurement colleagues to ensure that findings are seamlessly incorporated into comprehensive media campaign performance evaluations
Collaboration with agency partners, to ensure media, site, and content measurement excellence and actionability align to improving media investment’s impact on customers and healthcare professionals (HCPs)
Collaboration with the User Experience (UX) team to conduct analyses related to UX
Provide guidance on ad hoc analytic inquiries and assist team members in utilizing dashboards effectively
Oversight of web and creative reporting delivery processes
Ensure that the agency performs necessary updates to reporting dashboards in a timely manner (e.g., annual refreshes or mid-year website changes)
Collaborate with the digital team to recommend enhancements and fixes for Adobe Analytics when required
Perform quality assurance (QA) checks on dashboards and other analytic updates, ensuring accuracy and resolving any issues promptly
Share insights and effective learnings and best practices across lines of business
Collaborate with the Media Measurement team and other colleagues to develop a web and creative test-and-learn initiative for the business unit, aiming to identify best practices for optimizing patient and HCP websites and content programs
Lead engagements with users and stakeholders to comprehensively assess their reporting requirements, ensuring the delivery of insightful analytics that inform strategic decision-making
Stay up-to-date with industry trends and best practices in web analytics and content intelligence as well as in marketing and measurement
Qualification
Required
Bachelor's degree in a related field (e.g., Marketing, Business, Data Science), or equivalent experience
6+ years of experience in web analytics in a professional environment, with a strong understanding of web analytic tools and platforms
Broad knowledge of the pharmaceutical industry and healthcare environment, specifically with an understanding of claims data and marketing optimization in their assigned line of business
Understanding of data-driven media planning and buying approaches
Proven ability to analyze complex data sets and provide actionable insights for executive decision making
Strong collaboration skills and the ability to work effectively with cross-functional teams
Experience with web analytics tools such as Adobe Analytics (preferred), Google Analytics, or similar platforms, Adobe Tag Manager, A/B testing platforms, MTA tools, Dynamic Creative Optimization, and AI products
Ability to lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery
Strong writing, presentation, and influencing skills
Ability to thrive under pressure, take accountability, and meet deadlines
Superior organizational and project management skills; ability to influence, manage, and drive action of the efforts of team members in on-time and accurate execution of deliverables
Exceptional interpersonal skills and mastery of working in a matrixed environment
Excellent communication skills; can articulate complex concepts to a diverse audience
Creative, innovative problem solver who leads with insights derived from data
Skilled at using Microsoft tools such as Word, PowerPoint, Excel, Teams, etc
Team player, flexible, adaptable, energized and ready to roll of their sleeves to help create this new function within Media Measurement!
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
Preferred
Experience with web analytics tools such as Adobe Analytics (preferred), Google Analytics, or similar platforms, Adobe Tag Manager, A/B testing platforms, MTA tools, Dynamic Creative Optimization, and AI products
Benefits
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation
Holiday and personal days
Paid caregiver/parental and medical leave
Health benefits to include medical, prescription drug, dental and vision coverage
Company
Pfizer
Pfizer is a biopharmaceutical company that discovers, develops, and delivers medicines and vaccines.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$38BKey Investors
Starboard Value
2025-11-21Post Ipo Debt· $6B
2024-10-07Post Ipo Equity· $1B
2023-05-16Post Ipo Debt· $31B
Leadership Team
Albert Bourla
Chief Executive Officer
Ian Read
Chief Executive Officer
Recent News
2026-02-13
2026-02-12
2026-02-12
Company data provided by crunchbase