OMD · 1 day ago
Associate Director, Integrated Media Planning
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$70K/yr - $125K/yr
5+ years expOMD is a leading global media network recognized for its innovative and data-driven approach. The Associate Director will develop and implement digital marketing strategies, ensuring they meet client goals while mentoring junior team members and optimizing media performance.
Telecom & CommunicationsSocial MediaDigital MediaAdvertisingMarketingCommunications Infrastructure
Responsibilities
Demonstrates strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPI’s) as defined by the client
An expert in leveraging media analytics to inform decision making, extracting insight/actions from data and relate the “story” back to client’s business goals while guiding team in optimizations
Experience in HCP media strategy planning and buying driven by deep audience understanding
An innovative problem solver who leads with insights derived from data
Define product media strategy, managed media mix and budget allocations across HCP platforms
Monitor plan and platform performance to continually optimize media strategy
Strong organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently manage expectations and deliverables with excellence
Experience in providing regular insight and training to challenge and develop team members
Understands business concepts and client objectives to identify organic growth opportunities
Knowledge and understanding of client business/current issues and marketplace/emerging trends
Exceptional interpersonal skills, mastery of working and influencing all levels in a matrix environment
Excellent communication skills, can articulate complex concepts to a diverse audience
Critical thinker with the ability to make complex decisions
Provide regular insight and training to challenge and develop junior team members
Qualification
Required
5+ years of integrated media planning and buying experience with recent proven experience in HCP planning and activation required and at least 3 years in a supervisory role
Ability to create and execute a holistic channel approach to planning
Experience collaborating, presenting and leading communication with media owners, agency business units and creative agency partners
Proven leadership ability and experience managing a diverse team and developing talent
Advanced knowledge of media fundamentals and an ability to educate at all levels
Strong comfort with data, analytics and measurement
Track record of handling big client ambitions
Leads best practices, processes, methodologies, and frameworks for managing client deliverables and building reputation across stakeholders
In depth knowledge of the HCP online media industry including ad technology solutions; advertising/publisher ecosystems, data privacy
Understands data driven media planning and buying approaches
Seasoned expert with traditional, digital and social strategy and management within healthcare
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
OMD
OMD is a media communications agency committed to delivering sharper insights, smarter ideas and stronger results.
10001+ employees
H1B Sponsorship
OMD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (39)
2024 (25)
2023 (20)
2022 (12)
2021 (3)
2020 (4)
Funding
Current Stage
Late StageLeadership Team
Angela Knibb
Partner, Digital
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