Knotch · 1 day ago
Insights Analyst
United States
Full-time
Remote
Mid, Senior Level
$80K/yr - $160K/yr
3+ years expKnotch is a growth-stage technology company focused on helping brands optimize their content performance through AI. The Insights Analyst will transform complex data into actionable insights to drive client success, working closely with Customer Success Managers and Account Directors to tailor recommendations based on data analysis.
Digital MediaSaaSBig DataSoftwareAdvertisingMarketingAnalyticsBrand MarketingContentContent MarketingDigital Marketing
Responsibilities
Analyze complex data from web analytics, journey analytics, and survey platforms to uncover meaningful patterns and insights
Translate data into stories that connect technical findings to client business goals in language stakeholders understand
Develop test-and-learn plans based on insights to help clients optimize their content and marketing strategies
Collaborate with Customer Success Managers to tailor reports, insights, and recommendations to each client team's objectives and context
Support client meetings as needed to help Customer Success Managers communicate findings and answer technical questions
Ensure data quality and rigor by maintaining high standards for data cleanliness, accuracy, and statistical validity
Challenge assumptions by questioning data anomalies and digging deeper to uncover the "why" behind the numbers
Visualize insights through compelling dashboards, reports, and presentations that make complex data accessible
Qualification
Required
3-10 years of experience in data analysis, business intelligence, or analytics within marketing, digital analytics, or SaaS environments
Prior startup or growth-stage company experience working in fast-paced, agile environments
SaaS platform experience understanding subscription business models and recurring customer relationships
Google Analytics and Adobe Analytics—deep expertise with at least one, proficiency with both preferred
Data visualization tools like Tableau or Power BI to create clear, impactful reports
Excel/Google Sheets mastery for data manipulation, analysis, and quality control
SEO knowledge to interpret organic search performance and content discoverability metrics
Data analytics platforms such as Optimizely, Contentsquare, or Amplitude
Preferred
Journey analytics platforms
Survey tools and platforms
SQL for advanced data querying and analysis
AI experience utilizing AI to code or create analysis
Knowledge of GEO (Generative Engine Optimization)
Data science methodologies
A/B testing and UX design/testing experience
Degree in Data Science, Statistics, Business Analytics, or Marketing (or equivalent experience)
Multiple analytics platform certifications
Eastern Time Zone location for easier collaboration with team and clients
Benefits
Comprehensive medical, dental and vision insurance eligibility
401(k) plan
Unlimited PTO
10+ company-paid holidays
A daily company-wide break, and more!
Company
Knotch
Customer Journey Intelligence
51-200 employees
H1B Sponsorship
Knotch has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2023 (2)
2022 (4)
2021 (1)
2020 (2)
Funding
Current Stage
Growth StageTotal Funding
$34.28MKey Investors
New Enterprise AssociatesMichael Birch,Xochi Birch
2019-01-28Series B· $20M
2016-01-01Series A· $10M
2015-01-01Series Unknown
Leadership Team
Anda G.
CEO & Co-Founder
Andrew Bolton
SVP, Chief Customer Officer
Recent News
2024-05-23
Company data provided by crunchbase