ECLARO · 11 hours ago
Marketing Technology (MarTech) Architecture Lead
United States
Contract
Remote
Senior Level, Lead/Staff
$60/hr - $65/hr
10+ years expECLARO is looking for a Marketing Technology (MarTech) Architecture Lead for their client, which is focused on delivering IT services to enhance technology access. This role is pivotal in supporting a strategic program aimed at pipeline growth and lifecycle marketing through innovative digital solutions.
Staffing & Recruiting
Responsibilities
Serve as the Marketing Technology Architecture Lead for the Powering Acceleration initiative, delivering enterprise-scale solutions aligned to:
Pipeline acceleration through self-serve experiences and lifecycle automation
Industry Cluster Digital Immersion for segmented GTM alignment
Enablement of AI On-prem Launch and LOB access for demand programs
Developer innovation support and technology discovery across the DXP stack
Quick Start solution expansion to reduce time-to-value for demand generation
Lead the development of marketing capability models, solution architectures, and implementation roadmaps that support a multi-year investment cycle (FY25 exploration, FY26 execution)
Architect and rationalize the Martech ecosystem, including CRM, CDPs, MAP, CMS, and analytics platforms, to drive strategic alignment and marketing agility
Support a modernized Customer Identity and Access Management (CIAM) solution that enables a unified and personalized experience across the customer lifecycle
Collaborate across marketing, IT, digital product teams, and line-of-business leaders to define architecture requirements, support discovery efforts, and align technical delivery with GTM goals
Identify and integrate new tools and platforms that enable seamless digital experiences and support asset distribution at scale across the customer lifecycle
Establish and govern marketing architecture reference models, data flow designs, and solution blueprints that align to Client’s broader enterprise architecture standards
Evaluate technology options to accelerate innovation and provide consultative guidance on investments that impact pipeline generation and lifecycle acceleration
Present solution strategies to executive stakeholders, articulating the connection between technical investments and business outcomes
Ensure data compliance, marketing privacy standards, and integration across campaign workflows and analytics environments
Qualification
Required
Bachelor's or Master's Degree in Marketing Technology, Computer Science, or related field
10+ years in enterprise or solution architecture, with 5+ years focused on Martech, DXP, or digital engagement platforms
Deep experience in designing and executing marketing technology strategies for pipeline generation, experience orchestration, and CIAM solutions and digital engagement
Expertise in tools such as Salesforce Marketing Cloud, Adobe Experience Manager, Marketo, HubSpot, Segment, and analytics platforms
Proven ability to lead multi-year digital transformation programs aligned to pipeline growth and lifecycle engagement
Skilled in architecture frameworks (TOGAF, Agile, ITIL) and cross-functional solutioning
Excellent communication, storytelling, and stakeholder influence abilities-particularly with senior leaders
Benefits
401k Retirement Savings Plan administered by Merrill Lynch
Commuter Check Pretax Commuter Benefits
Eligibility to purchase Medical, Dental & Vision Insurance through ECLARO
Company
ECLARO
ECLARO is an award-winning professional services firm headquartered in New York City and operating in the U.S., Canada and the Philippines.
1001-5000 employees
H1B Sponsorship
ECLARO has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (1)
2023 (1)
2022 (2)
2020 (1)
Funding
Current Stage
Late StageLeadership Team
Nicholas Butcher
QA CTO Label Specialist
Dan Broderick
Chief Delivery Officer
Company data provided by crunchbase