Metro Vein Centers · 15 hours ago
Marketing Data & Analytics Manager
New York, NY
Full-time
Onsite
Entry, Mid Level
$80K/yr - $100K/yr
2+ years expMetro Vein Centers is a rapidly growing healthcare practice specializing in state-of-the-art vein treatments. They are seeking a Marketing Data & Analytics Manager to own and evolve marketing measurement, integration workflows, and CRM data strategy, while supporting performance reporting and data management across their marketing ecosystem.
HealthcareWellnessHospitalHealth CareMedical
Responsibilities
Build and manage reports across paid and organic channels: Ads, SEO, Social, Influencer, Website, Lifecycle
Track and analyze patient journey data from ad click to treatment conversion
Develop dashboards in Hubspot, Tableau, and Excel and assist with data visualization for leadership
Perform list segmentation and reporting for email, direct mail, and ad targeting (e.g., by zip code, treatment stage, etc.)
Monitor attribution trends and conversion funnel performance using internal and on-platform data
Own and maintain marketing tech stack integrations, including: HubSpot, Postie, IgnitePost, CallRail, Switch, Google Tag Manager
Ensure clean, timely data passbacks from marketing into sales systems and vice versa
Troubleshoot conversion tracking issues across new and existing marketing channels
Help stand up new marketing channels by leading data pipeline, tracking, and attribution setup
Maintain website data capture integrity and ensure proper funnel tagging
Develop marketing workflows within HubSpot and coordinate data flow across systems
Monitor and manage CRM data quality, especially as it relates to marketing attribution and lifecycle workflows
Create and track lifecycle metrics such as treatment plan progress and flag marketing/sales handoff issues
Qualification
Required
2–3+ years experience in a marketing analytics, martech, or similar role
Hands-on experience with HubSpot CRM and marketing automation
Hands-on experience with Tableau (or similar BI tools)
Familiar with data warehouses–particularly Google BigQuery and solid grasp of SQL
Experience integrating and troubleshooting third-party marketing platforms with CRMs
Experience with ETL processes in relation to common marketing data platforms and data warehouses
Working knowledge of conversion APIs (e.g., Meta CAPI, Google Enhanced Conversions), server-side tagging, and Google Tag Manager for compliant and accurate marketing attribution
Working understanding of data governance, naming conventions, and field mapping across platforms
Able to QA, debug, and validate tracking discrepancies between source-of-truth platforms (e.g. CRM vs ad platform vs analytics)
Strong project management and communication skills
Organized, curious, and detail-oriented
Able to troubleshoot technical issues and communicate solutions clearly with non-technical stakeholders
Preferred
Experience in a multi-location business, healthcare, or patient journey tracking
Some familiarity with Improvado, Portable, Census, Fivetran (or similar data pipeline and ETL tools)
Bonus: Understands how to navigate data restrictions and system complexities in a HIPAA‑compliant environment
Benefits
Medical, Dental, and Vision Insurance
401(k) with Company Match
Paid Time Off (PTO) + Paid Company Holidays
Company-Paid Life Insurance
Short-Term Disability Insurance
Employee Assistance Program (EAP)
Career Growth & Development Opportunities
Company
Metro Vein Centers
Metro Vein Centers offers varicose vein treatment that includes vascular surgery, radiofrequency ablation and laser treatment services.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
D
Dmitri Ivanov
Executive Chairman
Recent News
Company data provided by crunchbase