Publix Super Markets · 9 hours ago
Marketing Analytics Data Analyst - CRM, Marketing - Lakeland
Lakeland, FL
Full-time
Onsite
Entry Level
$5,775/mo - $8,660/mo
1+ years expPublix is a Fortune 100 retailer looking for a Marketing Analytics Data Analyst to apply their CRM skillset. The role involves developing customer and loyalty analytical solutions to support marketing strategies and using data analytics to drive decision making that enhances customer engagement and business profitability.
Food and BeverageGroceryRetail
No H1B
Responsibilities
Responding to analytical requests that provide data driven business insights and recommendations (including development of interactive dashboards and leadership reporting) across Publix business areas, including: Marketing, Corporate Purchasing, Real Estate, and other support areas
Developing descriptive analytical models to provide business insights and recommendations across Publix business areas, including Marketing, Corporate Purchasing, Real Estate, and other support areas
The development, execution, deployment, and improvement of team data asset production processes, weekly reporting, automation, QC/data validation, gathering info from SMEs
Participating as the primary analytical support for data driven cross-functional strategic initiatives
Identifying and engaging in opportunities to grow knowledge and skills related to best practices in analytical technologies, methodologies, verification, knowledge of data sets, drawing insights, and communicating learnings
Qualification
Required
Bachelor's degree in Data Analytics, Economics, Finance, Geography & GIS, Computer Science, Statistics, Data Science, Engineering, Marketing, Business, or another analytical discipline from an accredited college or university or equivalent experience
1-year in an analytical role specializing in data manipulation, interpretation, report writing, and data insight summarization/reporting
1-year analytical experience: Writing SQL; OR Conducting Financial performance analysis; OR Writing R code or similar functionality within other statistical tools; OR Using a Geographic Information System (GIS) specializing in demographic analyses. For recent college graduates, these requirements can be satisfied by relevant coursework
Advanced knowledge of mathematics and statistics
Accounting and/or Finance knowledge (basic knowledge of accounting principles)
The ability to work effectively without close supervision or guidance
The ability to self-direct work activities and take action on tasks without direction from a supervisor
The ability to work productively and effectively when faced with stressful work situations and time pressures
The ability to manage time so that the priority of the activities determines the timing and amount of attention they receive
Arithmetic computation and reasoning
The ability to inspect, cleanse, transform and model data from various sources with the goal of discovering useful information/trends, informing conclusion and supporting decision-making
The ability to interpret, analyze, and explain financial information
The ability to understand and apply new information, procedures, or principles to perform job duties
The ability to understand the 'big picture' and the interrelationships among various parts of the organization
Innovation and creativity
Problem solving skills
The ability to develop and maintain professional, trusting, positive, and productive working relationships with associates, managers, customers, and vendors
Customer focused
The ability to persuade, convince or achieve buy-in from others
Negotiation skills
Active listening skills
Presentation skills
Verbal and written communication skills
The ability to collate data extracts and summarize key findings into concise relevant and easy to digest reports/deliverables for decisions makers
Advanced skills in Microsoft Word, Excel
Basic skills in Microsoft PowerPoint
Intermediate skills in Microsoft Access
Skilled in SSMS or other SQL based application
Preferred
MBA or Master's degree in Analytics, Economics, Finance, Computer Science, Statistics, Data Science, Engineering, Marketing, Business, Geographic Information Systems, GIScience, or another analytical discipline
3+ years of analytics work related experience
Data Science Certificate Or Business Analytics Certificate, Salesforce, Geographic Information System Professional
Recent completions of Coursera or similar courses to demonstrate ability to stay on trend with analytics
Knowledge of Data analysis techniques, including: inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision making
In depth understanding of Information Systems design methodologies and testing processes
Skills in Data visualization/story telling
Expert skills in Microsoft Word, Excel
Intermediate skills in Microsoft PowerPoint
Advanced skills in Microsoft Access
Skills in Alteryx, Tableau, PowerBI, and other Business Intelligence Tools (ETL)
Skills in Salesforce
Skills in ArcGIS/ESRI
Experience with marketing methods and approaches (e.g., segmentation, targeting, audience creation, customer/consumer data, data privacy, etc.)
Benefits
Employee stock ownership plan that contributes Publix stock to associates each year at no cost
An opportunity to purchase additional shares of our privately-held stock
401(k) retirement savings plan
Group health, dental and vision plans plan
Paid Time Off
Paid Parental Leave
Short- and long-term disability insurance
Tuition reimbursement
Free hot lunches (buffet-style) at facilities with a cafeteria
Company
Publix Super Markets
Founded in 1930, Publix Super Markets is the largest and fastest-growing employee-owned supermarket chain in the United States.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Doug Stalbaum
Vice President and Controller
Joey Riddle
Incoming Vice President of, Charlotte Division
Recent News
2026-02-07
2026-02-05
Company data provided by crunchbase