Siemens · 6 hours ago
Content Strategist
United States
Full-time
Remote
Mid, Senior Level
$91K/yr - $157K/yr
5+ years expSiemens is a global technology company focused on industry, infrastructure, transport, and healthcare. They are seeking an experienced Content Strategist to develop and implement campaign-aligned content strategies that drive engagement across various vertical markets.
Artificial Intelligence (AI)ConsultingCyber SecurityInternet of Things
No H1B
Responsibilities
Lead content audits and content gap analyses to ensure coverage of key personas and buying‑group needs; identify missing assets, messaging gaps, and opportunities to strengthen industry‑aligned marketing programs
Develop and maintain persona-aligned content strategies and frameworks that support integrated marketing campaigns, ensuring content types, formats, and messaging are optimized for each stage of the buyer journey
Collaborate closely with content and field marketing teams to translate marketing strategies into actionable content requirements and integrated content plans that improve engagement and conversion
Guide and support content creation by partnering with writers, SMEs, and creative teams to ensure accuracy, consistency, and alignment with strategy, brand, and campaign objectives
Oversee content organization, taxonomy, tagging, and lifecycle management within CMS and digital content platforms, ensuring content is discoverable, current, and aligned with governance standards
Track and analyze content performance across channels, leveraging data to optimize content plans, uncover insights, and report on content effectiveness, ROI, and contribution to campaign goals
Apply and maintain content strategy best practices, audience-centric messaging, digital platform standards, and continuous improvement through testing and analytics
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field
5+ years of experience in marketing campaigns and content strategy
5+ years of experience in integrated content marketing
Ability and willingness to travel up to 10%
Authorized to work in the United States without the need for sponsorship now or in the future
Preferred
Background in B2B content marketing preferred
Experience with the Forrester B2B Campaign Framework, Revenue Waterfall, and Content Strategy methods
Benefits
Siemens offers a variety of health and wellness benefits to our employees.
Company
Siemens
Siemens empowers customers to transform the industries that form the backbone of economies: industry, transportation, buildings and grids.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$7.01BKey Investors
US Department of Energy
2025-02-20Post Ipo Equity· $1.5B
2024-09-17Grant· $1.5M
2024-09-04Post Ipo Debt· $332.4M
Leadership Team
Cedrik Neike
CEO Digital Industries
Nicola Bates
President and CEO of Siemens Capital
Recent News
2026-02-09
Company data provided by crunchbase