Lawrence University · 7 hours ago
Manager of Content Strategy
Appleton, WI
Full-time
Onsite
Mid LevelLawrence University is a top tier liberal arts college with a world-class conservatory of music, seeking a Manager of Content Strategy to oversee the creation and distribution of institutional content. This role involves managing social media presence, collaborating with campus partners, and analyzing the impact of content strategies to enhance the university's visibility and reputation.
Higher Education
Responsibilities
Plan, develop, and distribute engaging, purpose-driven content that advances Lawrence’s recruitment, programmatic and community priorities, taking the lead in determining the best formats, channels, and messaging approaches to reach key audiences
Oversee student workers to expand the department’s capacity to produce photography, videography, and written content for social media and other communication vehicles and platforms
Create and manage a comprehensive content creation calendar that supports institutional priorities
Support Lawrence’s institutional public relations and media relations strategy
Establish collaborative partnerships with on-campus constituencies, including Admissions, Development, Academics, and Athletics, helping them tell their stories and achieve their goals
Serve as a subject matter expert, resource, and educator for offices on campus to share social media news, best practices, and institutional standards, empowering them to be a positive contributor to Lawrence’s social media strategy
Monitor and respond to campus emergencies as a member of the crisis communications team. Participate in crisis response training and regular drills to ensure readiness
Cover evening and weekend activities as appropriate
Perform other duties as assigned
Analyze and report on the impact of Lawrence’s social media efforts in the context of its broader communications strategy. Review data on a monthly and quarterly basis to identify results, insights, and trends for informed decision making and planning
Meet key performance indicators in service of the institution’s strategic goals, including expansion of audience at a regional, national, and global level, using social media activity to drive traffic to the university website and other digital properties
Champion the university’s brand and reputation, leveraging content to showcase key achievements and reinforce its position as a higher education leader
Develop and execute content strategies to drive brand awareness, support enrollment goals, and engage students
Monitor and respond daily to social media activity in a timely fashion and plan appropriate responses to address concerns that may arise
Engage in social listening to understand what constituents and followers are saying about the university, its leaders, and affiliated groups
Understand Lawrence University brand and style guidelines to ensure consistent alignment across the institution
Qualification
Required
Experience in content creation with consistent messaging across multiple platforms
Ability to develop and execute content strategies that support organizational goals
Demonstrated proficiency working with major social media channels, including Facebook, X, Instagram, LinkedIn, TikTok, and YouTube
Familiarity with Content Management Systems, social media monitoring tools, and analytics tools
Demonstrated experience with Canva, Adobe Creative Suite, and other digital editing tools
Excellent written and verbal communication skills with the ability to craft messages for a variety of audiences
Highly organized with exceptional attention to detail
Self-motivated, goal-oriented, and able to work independently and as part of a team
Ability to balance creativity with data-driven decision-making to optimize content strategy
Ability to work occasional evenings and weekends in varied weather conditions to maintain an active, thorough, and vibrant social media presence
Strong interpersonal skills and the ability to collaborate effectively with diverse teams and stakeholders
Professional work ethic and a positive, solutions-oriented attitude
Demonstrated ability to perform well under pressure
Bachelor's degree and progressive responsibility for organizational content management, including social media/digital communications responsibilities
Company
Lawrence University
Lawrence University is a private liberal arts college and conservatory of music in Appleton, Wisconsin.
Founded in 1847
501-1000 employees
Funding
Current Stage
Late StageRecent News
2022-11-26
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