Coleto Brands · 13 hours ago
Senior Customer Insights Analyst
United States
Full-time
Remote
Senior Level, Lead/Staff
10+ years expColeto Brands, parent company of Progress Lighting and Kichler, is seeking a remote Customer Insights Analyst. The ideal candidate will analyze customer and market data to derive actionable insights, partnering with various teams to inform product and marketing decisions.
Consumer GoodsManufacturingWholesale
No H1B
Responsibilities
Analyze customer, consumer, and market data to identify trends, patterns, and actionable insights
Design and execute primary research initiatives, including surveys, focus groups, and competitive assessments
Synthesize quantitative and qualitative data from multiple sources to support product development, marketing strategy, and customer initiatives
Develop clear, concise reporting and visualizations to communicate insights to cross-functional stakeholders
Partner with Marketing, Product, and Sales teams to answer business questions and guide decision-making
Maintain and enhance customer and research databases; ensure data accuracy and consistency
Contribute to competitive and category understanding through ongoing monitoring and targeted analysis
Support strategic initiatives with timely, insight-driven recommendations
Work with Product Marketing, Brand Marketing, and Channel Marketing to develop relevant strategies targeting specific market, product and Trade customer opportunities/category management
Integrate industry, primary and secondary sources of information (Zonda, John Burns, NHAB, ALA, Virtual Rain, AOLP, Etc) to provide a comprehensive view of the market
Calculate and report market size utilizing data points from various sources
Monitor and maintain competitor dashboards, attend competitor earnings calls/review earnings reports. Annual competitor deep dive analyses and reporting. e.g., win/loss analysis, competitive landscape assessments, competitive product analysis, pricing intelligence, competitive messaging, and positioning. Recommend and apply best-practice competitive intelligence methodologies
Create influential data visualizations to highlight growth opportunities for leadership
Qualification
Required
Strong experience in customer or consumer insights, market research, or analytics
Working knowledge of qualitative and quantitative research methods
10 years minimum experience in data insights or similar field
Bachelor's degree in business analytics, finance or business preferred
Proficiency in data analysis and visualization tools (e.g., Excel, Power BI, PPT, or similar platforms)
Ability to translate data into clear business implications and recommendations
Strong communication skills with experience presenting insights to non-technical audiences
Proven ability to manage multiple projects while meeting deadlines
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time
Company
Coleto Brands
Coleto Brands manages brands Progress Lighting and Kichler, offering lighting and design-focused products for various spaces.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase