AT&T · 9 hours ago
Lead Tech Personalization Product Manager – Adobe Experience Platform (AEP)
Bothell, WA
Full-time
Onsite
Senior Level, Lead/Staff
$144K/yr - $216K/yr
7+ years expAT&T is a leading telecommunications company that is seeking a Lead Tech Personalization Product Manager to enhance their Adobe Experience Platform personalization capabilities. The role involves defining the roadmap, driving delivery, and ensuring the adoption of data-driven personalization experiences across digital channels, collaborating with cross-functional teams to achieve business goals.
CollaborationCommunications InfrastructureMobileService IndustryTelecommunicationsWireless
Responsibilities
Lead and manage the delivery of AEP personalization capabilities—including Real-Time CDP, Journey Optimizer, Offer Library, Target—within the enterprise personalization ecosystem
Define and evolve the product vision, strategy, and roadmap for AEP-enabled personalization across channels
Prioritize use cases and capabilities based on business value, customer insights, and data-driven decision-making
Translate business needs into clear user stories, acceptance criteria, and prioritized backlogs for engineering teams
Partner with cross-functional teams to ensure AEP integrations are scalable, reliable, and aligned to business goals
Manage cross-team dependencies, ensuring clarity on ownership, deliverables, and timelines
Drive MVP-based, iterative delivery to accelerate time-to-value
Drive end-to-end delivery planning across engineering, data, design, marketing, legal, and vendor teams
Establish and manage program governance rituals—weekly checkpoints, risk reviews, dependency dashboards, and executive readouts
Monitor key KPIs (conversion, CSAT, LTV, engagement) to inform roadmap decisions and optimization
Serve as the primary point of contact for program updates to leadership, cross-functional partners, and external vendors
Serve as an internal evangelist for AEP and omnichannel personalization, increasing awareness and adoption across teams
Collaborate closely with analytics, data engineering, and machine learning teams to enable real-time insights and personalization use cases
Qualification
Required
7+ years of product management experience, ideally in personalization, customer data platforms, or related MarTech functions
Hands-on familiarity with Adobe Experience Platform, including Real-Time CDP, Journey Optimizer, Target, Customer Journey Analytics, or related components
Strong program management foundation—roadmapping, dependency management, risk mitigation, cross-team leadership
Strong understanding of modern web technologies, APIs, content management systems, and data pipelines
Experience writing technical user stories and working with engineering teams in an Agile environment
Ability to simplify complexity and communicate clearly across business and technical audiences
Analytical mindset with comfort interpreting data and using it to guide decision-making
A passion for building digital experiences that feel intuitive, relevant, and real-time
Preferred
Adobe Journey Optimizer, Adobe Real-Time CDP or Adobe Target Business Practitioner Professional certification
Experience with Adobe Real-Time CDP, Adobe Target, Adobe Journey Optimizer, or Adobe Customer Journey Analytics
Direct experience with delivering use cases via machine learning/AI recommendation systems
Benefits
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories
AT&T internet (and fiber where available) and AT&T phone.
Company
AT&T
AT&T is a telecommunications company that provides wireless communications, internet and digital television services.
10001+ employees
H1B Sponsorship
AT&T has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (575)
2024 (586)
2023 (282)
2022 (450)
2021 (271)
2020 (162)
Funding
Current Stage
Public CompanyTotal Funding
$5.04BKey Investors
National Telecommunications and Information Administration
2025-09-19Post Ipo Debt· $5B
2024-02-12Grant· $42.3M
2023-01-19Grant· $2.2M
Leadership Team
Jeremy Legg
Chief Technology Officer
Pascal Desroches
Senior Executive Vice President and Chief Financial Officer
Recent News
Mobile World Live
2026-02-09
2026-02-08
Company data provided by crunchbase