Comcast · 13 hours ago
Sr. Specialist, Membership GTM
Comcast is a Fortune 50 leader in media and technology, driving innovation to create exceptional entertainment experiences. The Senior Specialist, Membership GTM will support the launch and optimization of membership benefits and experiences that enhance customer engagement and loyalty through effective go-to-market strategies.
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Responsibilities
Support the development and implementation of go-to-market plans for new membership benefits, perks, and experiences, ensuring alignment with brand objectives and customer insights
Partner with Marketing, Product, and Operations teams to coordinate launches, campaigns, and communications that maximize member engagement and adoption
Assist in creating clear, compelling experiences for membership benefits across channels, including digital, email, app, and in-store touchpoints
Monitor campaign performance and member engagement metrics, providing insights and recommendations to optimize future launches
Leverage data and feedback to refine go-to-market strategies and improve the overall member experience
Consistent exercise of independent judgment and discretion in matters of significance
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary
Other duties and responsibilities as assigned
Qualification
Required
Bachelor's Degree
5-7 Years of relevant work experience
Support the development and implementation of go-to-market plans for new membership benefits, perks, and experiences, ensuring alignment with brand objectives and customer insights
Partner with Marketing, Product, and Operations teams to coordinate launches, campaigns, and communications that maximize member engagement and adoption
Assist in creating clear, compelling experiences for membership benefits across channels, including digital, email, app, and in-store touchpoints
Monitor campaign performance and member engagement metrics, providing insights and recommendations to optimize future launches
Leverage data and feedback to refine go-to-market strategies and improve the overall member experience
Consistent exercise of independent judgment and discretion in matters of significance
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary
Preferred
Possessing the stated degree is preferred, but Comcast may also consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience
Benefits
Best-in-class Benefits
Company
Comcast
Comcast is a media and technology company that provides broadband internet, mobile services, and entertainment platforms. It is a sub-organization of SkyShowtime.
H1B Sponsorship
Comcast has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (705)
2024 (561)
2023 (624)
2022 (750)
2021 (588)
2020 (583)
Funding
Current Stage
Public CompanyTotal Funding
$4.92BKey Investors
California Public Utilities CommissionMassachussetts Broadband InstituteMaine Connectivity Authority
2025-11-13Grant· $3.2M
2024-07-02Grant· $2.69M
2023-04-24Grant· $0.28M
Leadership Team
Recent News
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