CALPAK · 3 hours ago
Sr. Performance Marketing Coordinator
Gardena, CA
Full-time
Onsite
Mid, Senior Level
3+ years expCALPAK is a fast-growing, design-led DTC brand specializing in travel goods. They are seeking a highly skilled Sr. Performance Marketing Coordinator to support paid acquisition efforts and optimize performance marketing campaigns across various platforms to drive customer acquisition and revenue growth.
Consumer GoodsE-CommerceRetailTravel
Hiring Manager
Amanda Ortiz
Responsibilities
Own end-to-end campaign setup and trafficking across Meta, TikTok, Pinterest, Google, and other platforms, including creative flighting, ad setup, naming conventions, UTM tracking, and QA
Own internal creative briefs to freelancers and support creative refresh planning
Conduct weekly performance analysis and reporting to support optimization recommendations, pulling first-round channel reports
Collaborate in management and optimization of full-funnel paid media strategies across Paid Social, Paid Search, Display, Affiliates to meet e-commerce KPIs
Ensure proper setup and testing for new vendors, including pixels, feeds, tracking, and platform onboarding
Support budget allocation, forecasting, actualization, and pacing to ensure ROI and efficiency targets are met
Manage monthly invoice input and reconciliation
Maintain and update KPI dashboards and reporting sheets to support weekly and monthly leadership reporting
Monitor trends, identify opportunities, and provide actionable insights to improve acquisition and overall company performance
Partner closely with creative and brand teams to develop and test high-performing ad content, leveraging platform best practices and performance insights
Maintain creative and testing roadmaps, identifying gaps and testing opportunities across channels
Support Affiliate channel growth, including publisher evaluation, partner optimization, and newsletter send outs
Qualification
Required
3-5 years of relevant paid marketing experience
2+ years of hands-on experience managing Meta and/or Google
Bachelor's Degree in marketing or related field or equivalent experience
Proven track record of quickly diagnosing performance issues and adjusting tactics in real time
Strong understanding of paid media fundamentals including audience segmentation, creative optimization, and A/B testing methodologies
Ability to transform creative and campaign data into actionable insights
Expertise in creative from conception to analytic results that can help drive ad performance
Strong understanding and application of conversion tracking and pixel management
Proficiency in Excel/Google Sheets & data analytics platforms
Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
Comfortable with ambiguity and takes initiative to lead projects
Have an entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environment
Proven success in working cross-functionally with all levels and effectively communicating/presenting
Detail-oriented, 'can do' attitude, and passionate about growth in a fast-paced environment
A highly collaborative, driven, and team-oriented individual who is comfortable with new situations and highly iterative projects
Must be able to commute to CALPAK HQ in Gardena, CA
Preferred
DTC / in-house, and/or fashion and apparel experience is a plus
Benefits
Annual bonus plan
Medical, Dental & Vision insurance
401K w/ company matching
Life insurance & Disability coverage
Accrued paid time off & floating holidays
Monthly wellness credits
Dog friendly office
Employee discount
Benefits and incentive compensation may be subject to other requirements and conditions
Company
CALPAK
CALPAK is an online store that offers a huge collection of travel bags, suitcases, bags, trolleys, backpacks and accessories.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase