Synchrony · 1 hour ago
VP, Sales Enrollment & Messaging
United States
Full-time
Remote
Mid, Senior Level
$110K/yr - $185K/yr
5+ years expSynchrony is a financial services company, and they are seeking a VP, Sales Enrollment & Messaging. This role is responsible for leading the strategy, operations, and commercial alignment of provider onboarding and communication across the Health & Wellness platform, driving growth outcomes and ensuring compliance throughout the provider lifecycle.
Consumer LendingFinanceFinancial ServicesInsuranceVenture Capital
No H1B
Responsibilities
Lead the strategy, execution, and performance of Sales Enrollment & Messaging to accelerate provider onboarding, reduce activation friction, and strengthen commercial growth outcomes
Oversee enrollment operations across all segments, ensuring efficient processing, compliance adherence, and a consistent, high-quality provider onboarding experience
Drive messaging strategy, governance, and delivery across provider communications to support activation, compliance clarity, and ongoing provider engagement
Partner closely with Sales leadership to align enrollment and messaging workflows to commercial priorities, growth initiatives, and provider re-engagement strategies
Collaborate with Training, Quality, Certification, Compliance, Risk, Legal, and Product to integrate requirements, insights, and readiness updates into provider-facing content and activation workflows
Maintain operational rigor through KPIs, dashboards, reporting, and data insights to identify trends, performance gaps, root-cause drivers, and opportunities for continuous improvement
Lead process optimization and workflow modernization efforts to streamline enrollment processes, improve accuracy, enhance turnaround times, and support scalable operations
Ensure compliance with internal governance requirements across all enrollment and messaging workflows
Direct the development of provider communications, updates, and campaigns that deliver clear, concise, compliant guidance aligned with business objectives
Champion a frictionless provider experience by identifying barriers to activation, reducing confusion, and strengthening readiness at every step of the provider lifecycle
Lead and develop high-performing teams across Enrollment and Messaging, fostering accountability, operational excellence, and cross-functional collaboration
Represent Enrollment & Messaging in strategic forums, H&W initiatives, and cross-functional workstreams that impact provider onboarding, activation, and engagement
Support initiatives that modernize systems, automation, workflows, and provider experience across the Enrollment and Messaging ecosystem
Lead special projects and perform other duties as assigned
Qualification
Required
Bachelor's Degree or 5 years of equivalent work experience in Financial Services
Minimum of 5+ years of experience in a commercial, operational, or customer-facing leadership role
Demonstrated experience leading teams and influencing stakeholders across a matrixed environment
Strong proficiency in the use of Salesforce CRM to drive account management and sales productivity
Expertise in process improvement, communication strategy, or operational workflows
Strong analytical and strategic thinking skills
Proficiency in Microsoft Office applications including Excel, Word, and PowerPoint
Ability to travel up to 20%
Ability and flexibility to travel for business as required
Preferred
Demonstrated sales, business, and financial acumen, consultative Sales Leadership experience
Internal Sales Team Leadership experience including hourly non-exempt remote workforce
Strong leadership presence with the ability to influence
Excellent communication, storytelling, and message-simplification skills
Ability to balance commercial outcomes with compliance rigor
Proven track record in driving process improvements and readiness initiatives
Comfortable operating in a fast-paced, complex, matrixed environment
Demonstrated ability to navigate ambiguity, set direction, and deliver measurable results
Collaborative leader: able to create and foster a highly energized sales and metrics-driven culture that enables and delivers strong performance
Strong analytic acumen: experience developing and using a variety of metrics to evaluate performance and drive success
Proven track record of delivering results; detail oriented, capable of handling multiple projects at once, and meeting deadlines
Proven project management skills and ability to work and influence across multiple functions and levels in a matrix environment
Hands-on self-starter with excellent time management, presentation/public speaking, and organizational skills
Company
Synchrony
Synchrony is a consumer financial services company.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$500M2024-02-15Post Ipo Equity· $500M
2014-08-01IPO
Leadership Team
Brian Doubles
President & CEO
Raj Deol
SVP, Sam’s Club Marketing Leader
Recent News
2026-02-03
Benzinga.com
2026-01-21
Company data provided by crunchbase