Steelcase · 8 hours ago
Digital Marketing Manager
Grand Rapids, MI
Full-time
Hybrid
Senior Level
5+ years expSteelcase is a global design and thought leader in the world of work, and they are seeking a Digital Marketing Manager to lead full-funnel digital marketing strategies. The role involves managing paid advertising programs, aligning cross-functional partners, and enhancing brand authority through integrated PR and digital programs.
FurnitureManufacturingRetail
No H1B
Responsibilities
Leading full‑funnel digital marketing strategy across paid, owned, and earned channels to strengthen brand preference and drive outcomes
Designing and orchestrating connected B2B buyer journeys that support discovery, validation, and decision‑making
Aligning cross‑functional partners to ensure consistent messaging, smooth handoffs, and shared success measures
Integrating PR and earned media strategy into digital programs to enhance brand authority and narrative consistency
Managing paid advertising programs, including budgeting, targeting, experimentation, and optimization
Owning CRM and lifecycle marketing strategy, including segmentation, nurture design, and database health
Improving lead‑generation systems through clear definitions, conversion‑path enhancements, and strong routing and reporting practices
Guiding social media strategy and governance, ensuring platform‑native storytelling and performance‑driven optimization
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
5–10+ years of progressive experience in digital marketing, including paid media and CRM/lifecycle ownership
Experience driving lead‑generation programs and improving conversion journeys
2+ years managing people and/or leading agency partners
Comfortable working primarily in‑office in Grand Rapids or Chicago, with periodic travel
Qualified applicants must be authorized to work in the United States on a full‑time basis. Steelcase will not provide support for or sponsor work authorization and/or visas for this role
Preferred
B2B experience strongly preferred; channel‑partner exposure is a plus
Designing optimized B2B buyer journeys
Applying performance‑marketing and testing best practices
Leading CRM/lifecycle programs
Improving lead quality through disciplined lead management
Using analytics tools (e.g., GA4) to guide decisions
Running effective social media strategies
Integrating earned media into digital programs
Collaborating across marketing, sales, creative, and channel teams
Benefits
Offering competitive wages and benefits that support your life both in and out of work
Providing a flexible hybrid work schedule, meaning we expect the office to be your primary place of work, balanced with choice and control
Creating continuous learning opportunities to help you grow and upskill
Fostering a culture of inclusion where employees feel seen, heard and valued — and living it out every day
Empowering you to make a meaningful impact on people and the planet through your work and Steelcase’s ongoing commitment
Company
Steelcase
Steelcase is the global company that manufactures furniture, interior architecture, and technology products and services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2025-08-04Acquired
1998-02-18IPO
Leadership Team
Gale Moutrey
Global VP | Brand Experience + Workplace Innovation
Robert Krestakos
VP Global Operations
Recent News
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