ApartmentIQ · 6 hours ago
Marketing Operations Manager
United States
Full-time
Remote
Senior Level
5+ years expApartmentIQ is a growth-stage company focused on building industry-leading martech and data products for the rentals industry. The Marketing Operations Manager will manage and execute marketing automation processes, maintain integrations, and drive improvements across GTM operations to enhance campaign performance and pipeline contribution.
ConsultingReal Estate
No H1B
Responsibilities
Manage all technical aspects of Marketing Automation via HubSpot (Marketing Hub), its integration with Salesforce (CRM), and serve as the HubSpot Admin to:
Establish a foundation for and optimize contact/company record management, scoring, routing, attribution, and multi-channel nurturing to improve pipeline generation and velocity
Build and maintain great data hygiene within HubSpot's contact database, owning contact segmentation and list management for all marketing campaigns
Build templates and governance for workflows, forms, automated emails, etc., and collaborate with the demand generation team for deployment
Build and synthesize reports and dashboards in HubSpot, Ads platforms, Google Analytics, etc
Drive improvements across our GTM operations and tool landscape: refining which companies we go after, what intent signals we use, how we leverage our tools most effectively to support our team,s and automate as much as possible
Seek out industry best practices and proactively incorporate relevant ideas and experiments to optimize efficiencies, improve data quality, and accelerate pipeline growth
Source and procure different tools and technologies as needed to keep our Marketing/GTM tech stack working optimally for our business purposes
Establish guardrails that balance speed and flexibility with consistency, compliance, and long-term maintainability
Drive responsible adoption of AI automation to improve marketing efficiency, data quality, campaign execution, and customer engagement
Analyze, monitor, and report on KPIs related to marketing campaign performance and pipeline contribution
Lead the optimization of overall internal marketing processes for better efficiency, working with appropriate stakeholders (Demand Gen, Product Marketing, Field/Events, Content, CS, and Sales) to define technology ownership, rules, and QA processes
Qualification
Required
At least 5 years of marketing operations experience with Hubspot (preferably with a Salesforce integration) within a B2B SaaS company
Bachelor's degree or comparable experience
Proven results in managing marketing ops for a demand gen team (including lifecycle marketing, field/events marketing, etc.) and executing/measuring integrated marketing campaigns across multiple channels
You keep up with the latest in AI tooling or wider automation and productivity tools, and always have an experiment in the works
Strong project management capabilities: including the ability to accurately specify project timeframes, dependencies, and risk factors to teams and leadership
Process-oriented: following and improving existing processes as well as creating new ones
Problem-solver; excellent troubleshooting and organizational skills, ability to think strategically while implementing fast but also future scaling solutions
Team player; excellent interpersonal and communication skills
Ability and interest in managing other GTM tools: Clay, LinkedIn Automation, Salesloft, WordPress
Ideal candidate is self-motivated, takes initiative, is highly organized, and possesses strong execution skills in a challenging, fast-paced environment
Preferred
Basic coding, vibe-coding, or HTML skills are a plus
Benefits
Remote-First: We offer the freedom to work from home across most of the U.S. You’ll enjoy the flexibility of remote work, balanced with high-energy in-person offsites to build real connections and celebrate our wins together.
Competitive Compensation: We believe in hiring the best and paying accordingly. You’ll receive a competitive salary that reflects your impact and expertise.
Paid Time Off: Take the time you need with our flexible vacation policy and dedicated paid parental leave to support you and your family’s biggest milestones.
Total Wellness Coverage: We’ve got you covered from head to toe with comprehensive Medical, Dental, and Vision insurance plans.
Peace of Mind (On Us): We fully invest in your security with 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance.
Protection for Your Whole Crew: Access supplemental insurance for the unexpected, plus specialized coverage to keep your pets happy and healthy, too.
Invest in Your Future: Secure your financial goals with our 401k Program, helping you build for the long term while you help us build the company.
Company
ApartmentIQ
ApartmentIQ offers automated market survey solutions for multifamily real estate, leveraging public data for accurate analysis.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase