Purpose Financial · 4 hours ago
Performance Marketing Manager
Greenville, SC
Full-time
Onsite
Mid Level
3+ years expPurpose Financial, Inc. is an innovative consumer financial services company committed to promoting financial inclusion. They are seeking a strategic, detail-oriented Performance Marketing Manager to drive measurable business results through data-driven marketing strategies across digital platforms.
CommunitiesFinancial ServicesProfessional Services
Responsibilities
Develop and execute ad buying strategies across programmatic platforms, social networks, search engines, and other digital platforms, while ensuring proper tracking and optimization
Conduct in-depth analysis of campaign metrics, audience behavior, and conversion paths to inform strategic optimizations and budget reallocation decisions to maximize efficiency and ROI
Design and optimize testing framework for all digital marketing, including tests across audiences, creatives, landings, as well as avenues like Affiliate marketing
Create and measure rigorous A/B and multivariate testing to maximize learnings
Work closely with internal performance marketing, creative, and analytics teams to align digital marketing efforts with campaign objectives and share optimization insights
Own and nurture working relationships with key digital marketing vendors
Stay current with advertising platform updates (Programmatic (Stackadapt or similar DSP), Google Ads, Meta Ads) and leverage new features for competitive advantage
Post content provided by creative team across social media platforms (Facebook, Instagram, etc.); manage posting schedules and community engagement
Monitor and report on organic social media performance metrics including engagement, reach, impressions, follower growth, and audience sentiment
Stay ahead of industry trends and emerging best practices to keep Purpose Financial at the forefront of performance marketing innovation
Ensure all campaigns comply with platform policies and industry regulations
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
3-5 years of experience in digital marketing with proven track record of optimization success
Hands-on experience with major advertising platforms (Google Ads, Meta Ads, programmatic platforms) with large performance marketing budgets
Certified in Google Ads and Meta Blueprint
Experience with marketing analytics (programmatic, social, search) and attribution modeling. Proficiency with data visualization tools (Tableau, Sigma, etc.), a plus
Experience managing organic social media accounts and posting content
Demonstrated ability to analyze data and translate insights into actionable optimization strategies
Ability to work independently and collaboratively in cross-functional teams
Exceptional written and verbal communication skills
Strong critical thinking and problem-solving abilities
Excellent project management and organizational skills, with ability to manage multiple projects/campaigns simultaneously
Adaptability to changing digital landscapes and platform updates
Knowledge of financial services or consumer lending industry, a plus
Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location
Must be eligible to work in the USA and able to pass a background check
Preferred
Proficiency with data visualization tools (Tableau, Sigma, etc.)
Knowledge of financial services or consumer lending industry, a plus
Benefits
Competitive Wages
Health/Life Benefits
Health Savings Account plus Employer Seed
401(k) Savings Plan with Company Match
Paid Parental Leave
Company Paid Holidays
Paid Time Off including Volunteer Time
Tuition Reimbursement
Business Casual Environment
Rewards & Recognition Program
Employee Assistance Program
Office in downtown Greenville that offers free parking, onsite gym, free snacks/drinks
Company
Purpose Financial
Purpose Financial is a consumer financial services company that offers a wide range of financial solutions and credit products.
1001-5000 employees
H1B Sponsorship
Purpose Financial has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (36)
2024 (16)
2023 (19)
2022 (18)
2021 (14)
2020 (8)
Funding
Current Stage
Late StageLeadership Team
Paul Cho
Chief Operating Officer
Recent News
Company data provided by crunchbase