w3r Consulting · 21 hours ago
Web Metrics Analyst
Detroit Metro
Contract
Hybrid
Mid Level
3+ years expw3r Consulting is seeking a Web Metrics Analyst responsible for transforming quantitative digital data into actionable insights to enhance digital experiences for members. The role involves identifying behavioral trends, analyzing user funnels, and providing recommendations aligned with business outcomes.
AnalyticsConsultingInformation TechnologyLegal
Responsibilities
Demonstrated experience analyzing user behaviors, identifying trends, and generating insights that influence product or experience decisions
Proven ability to translate complex data into simple, compelling narratives via dashboards, presentations, and written summaries
Hands on experience with Adobe Analytics (preferred) or Google Analytics, including experience with segmentation, event tracking, and funnel reports
Gather, analyze, synthesize, and interpret digital analytics data using Adobe Analytics, or other analytics platforms
Develop and maintain user funnels across key digital journeys; analyze drop-off, conversion drivers, behavioral trends, and friction points
Proactively identify insights and emerging patterns that highlight opportunities to improve user experience, increase engagement, or drive conversion
Build clear, intuitive dashboards and reports that communicate insights, trends, and performance against KPIs
Partner with business stakeholders to define success metrics, translate business questions into analytical approaches, and ensure KPIs align with desired outcomes
Support measurement strategy and tagging design, ensuring analytics requirements are considered early in the project lifecycle and implemented correctly during development
Collaborate with UX, product, development, and marketing teams to validate tagging, optimize data quality, and ensure analytics support ongoing optimization efforts
Assist with campaign tracking, test measurement, and performance analysis when needed
Qualification
Required
Demonstrated experience analyzing user behaviors, identifying trends, and generating insights that influence product or experience decisions
Proven ability to translate complex data into simple, compelling narratives via dashboards, presentations, and written summaries
Hands on experience with Adobe Analytics (preferred) or Google Analytics, including experience with segmentation, event tracking, and funnel reports
Gather, analyze, synthesize, and interpret digital analytics data using Adobe Analytics, or other analytics platforms
Develop and maintain user funnels across key digital journeys; analyze drop-off, conversion drivers, behavioral trends, and friction points
Proactively identify insights and emerging patterns that highlight opportunities to improve user experience, increase engagement, or drive conversion
Build clear, intuitive dashboards and reports that communicate insights, trends, and performance against KPIs
Partner with business stakeholders to define success metrics, translate business questions into analytical approaches, and ensure KPIs align with desired outcomes
Support measurement strategy and tagging design, ensuring analytics requirements are considered early in the project lifecycle and implemented correctly during development
Collaborate with UX, product, development, and marketing teams to validate tagging, optimize data quality, and ensure analytics support ongoing optimization efforts
Assist with campaign tracking, test measurement, and performance analysis when needed
Minimum three years of digital analytics experience, synthesizing data into actionable insights
Strong experience with Excel, PowerPoint, and preferably dashboard tools (PowerBI, Tableau, Adobe Workspace)
Understanding of web usability, UX principles, and digital experience measurement
Preferred
Experience with Adobe Analytics
Company
w3r Consulting
W3R Consulting is an information technology company that provides advanced analytics and program management services.
201-500 employees
H1B Sponsorship
w3r Consulting has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2023 (2)
2020 (2)
Funding
Current Stage
Growth StageLeadership Team
E
Eric Hardy
President and CEO
Company data provided by crunchbase