Andrews McMeel Universal · 7 hours ago
Senior Marketing Manager
Philadelphia, PA
Full-time
Hybrid
Senior Level
5+ years expAndrews McMeel Universal is seeking a Senior Marketing Manager to lead creative and cost-effective marketing campaigns for the Quirk Books brand. This role involves developing and implementing digital marketing strategies to engage readers and drive sales through various marketing initiatives.
Internet
Responsibilities
Works with the VP and Associate Publisher to set consumer-facing marketing strategies for frontlist titles based on sales expectations
Leads consumer-facing marketing campaigns for Quirk Books titles, including messaging, partnership collaborations, influencer campaigns, digital advertising, preorder campaigns, and other buzz-building strategies that drive sales
Directs the growth and engagement of Quirk's social media audiences and newsletter subscribers—shaping platform strategy, producing content in collaboration with creative services, and other audience-building initiatives
Leverages key sales and calendar moments to drive discoverability of Quirk's backlist and to build brand affinity, including but not limited to holiday gift giving; Summerween; Quirk or Treat at Halloween, etc
Oversees QuirkBooks.com, the digital home for the brand, including content development that drives discoverability of frontlist and backlist titles
Uses sales data and campaign results to optimize frontlist and backlist marketing campaigns
Guides digital brand strategy through actionable insights from social media and website data
Manages relationships with authors, agents, and key freelancers to ensure successful partnerships
Communicates strategy, progress, and performance insights to leadership and external stakeholders including authors and agents
Manages Quirk’s marketing budget, setting spend strategy across individual titles and the imprint overall, with an eye towards cost-effective and creative campaigns
Qualification
Required
Minimum of 5 years of marketing experience in trade publishing
Proficiency with Adobe Creative Suite, Canva, Google Analytics, Mailchimp, Meltwater, Meta Business Suite, Microsoft Office, and WordPress
Ability to set priorities and handle multiple detailed tasks efficiently, and to track and follow up on projects
A creative and strategic thinker
Proactive, flexible, and adaptive in a rapidly changing environment
Excellent communication skills
Company
Andrews McMeel Universal
Andrews McMeel Universal offers content to print online and on mobile platforms.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Andy Sareyan
President and CEO
Kirsty Melville
President and CEO
Recent News
Missouri Business Alert
2025-10-10
2025-09-17
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